WHY THIS MATTERS:comScore and Nielsen — the leader in the TV measurement market — are racing to provide a cross-platform measurement system that includes viewing on all platforms and all devices.
WHY THIS MATTERS:The next-gen system would allow for interactivity, UHD, advanced emergency alerts, more channels in the same bandwidth, mobile broadcast TV, and datacasting, all ways for broadcasters to remain competitive in a multi-platform world.
Add NBCUniversal CEO Steve Burke to the chorus of TV execs predicting a strong upfront. During Comcast's earnings call with analysts Wednesday morning, Burke was asked about NBC's approach to the upfront. He said that TV was improving its position against digital.