B&C BREAKING NEWS: How Viacom’s Vantage Ad Unit Goes to the Movies

April 28, 2016 How Viacom's Vantage Ad Unit Goes to the Movies Viacom, one of the first media companies to jump into the data-driven ad sales business, is ready for a close up with big spending movie studio clients. The company is introducing Viacom Vantage Studio Edition, which accounts for the special marketing needs for films and utilizes a data set that provides title level information about which households like to see which pictures. Jon Lafayette has the story. More»

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