| Today's Top Stories | | #1 | Jay Z enters streaming music wars with Tidal | | | By John Jurgensen, Wall Street Joural | | | Jay Z isn't the only star with a stake in the streaming-music company he recently bought. On Monday, the rapper was flanked on stage by more than a dozen fellow equity owners, including Beyoncé, Kanye West and Madonna, at a media event for the relaunch of the high-resolution music service Tidal. More»
Why This Matters: Do I believe there will be anything special about the technology? No, but it doesn't matter. As for the brand, I'm sure the target demographic won't be reminded of laundry. Most people will just think you said "Title" and you'll have to spell it, assuming you're doing anything so old-fashioned as speaking (good luck with Siri). What does seem important is the business model. Tidal is not just a streaming service, it's a label; artists own the brand and the pipes (no laundry pun intended). That's what matters. -Cynthia Wisehart |
| | #2 | AV takes center stage in Microsoft's vision of the future | | | Via InAVate | | | Microsoft recently revealed its vision of the future through a video that explores how emerging technologies could shape the world in the next five to ten years. The video doesn't reveal any specifics regarding product development but it does show that the technology giant's vision of the future heavily relies on AV product development. More»
Why This Matters: Watch this little promo film and wonder if you are about to become more important to the ecosystem, or about to be pushed out by Microsoft IT people. I'm going to say—from seeing some recent pre-release demos of Surface 4 software and Skype for Business that I'm betting on the former. Microsoft has a ways to go before they understand what they're selling. -Cynthia Wisehart |
| | #3 | Webcast Wednesday, April 1: Sound Quality for Networked Audio | | | Speaker: John Storyk, WSDG | | | Why is the critical speech of intelligibility audio networks so frequently compromised? Moving signal from point A to point B is never enough--clarity and intelligibility are the core requirements of any network. In this webcast, internationally recognized expert and educator John Storyk will focus on the sending and the receiving ends of any networked audio environment and how to improve the listening/communication experience in workplace, educational and recreational spaces. More»
Why This Matters: The network alone is not enough, you must also know how to achieve clarity and intelligibility. Please join me for the webcast on April 1st which will cover best practices for sound quality in networked audio including, acoustics, capture, playback, room tuning and more. -Cynthia Wisehart |
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| | | | | Pro AV Today Editorial Team
SOUND & VIDEO CONTRACTOR
CYNTHIA WISEHART, Editor
Phone: (212) 378-0400 x526 | Send Email
JESSACA GUTIERREZ, Senior Associate Editor
Phone: (212) 378-0400 x527 | Send Email
DIGITAL SIGNAGE
DAVID KEENE, Executive Editor
Phone: (512) 480-9473 | Send Email
RENTAL AND STAGING SYSTEMS
DAVID KEENE, Executive Editor
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