 | | Media Buyer & Planner Today | | | | | | | | | #1 Mercedes-Benz Puts Global Media Business in Review | | The German automaker, part of Daimler AG, has initiated a worldwide media agency review, Adweek first reported. The review comes less than three months after Mercedes-Benz named Publicis Groupe as its new global creative agency (for all regions but the U.S., Germany and China). Much like with its creative move, Mercedes is looking to consolidate its media activities. Adweek says most of the major holding companies are expected to be part of the media pitch, but it was not known if any of the global regions would be excluded. Omnicom's PHD is incumbent media agency on the account in the U.S., Canada, Australia New Zealand and South Africa. WPP's GroupM handles media planning and buying for Mercedes in Europe and Asia Pacific. | | WHY THIS MATTERS: The Mercedes-Benz brand globally spends more than $1 billion on media advertising annually, so this is a major account that's up for grabs. In addition to incumbent holding companies Omnicom and WPP, expect Publicis to also take part in the review. | | A Take: Adweek | | | | #2 Revlon Launches Global Media Review | | The American cosmetics giant, which just last year renewed WPP (and GroupM) agency MediaCom to handle its media planning and buying duties globally, has put the account up for review. And according to an initial report in Adweek, MediaCom will not participate in the new review. MediaCom initially won North America media business from Revlon away from Dentsu Aegis' Carat in 2010 and that was later expanded to global media duties. Global creative, which was won by Grey last year, is not part of the current review. | | WHY THIS MATTERS: More brands are seemingly undertaking reviews of creative and media accounts in closer proximity to one another than in the past. In the case of Revlon, it did undergo management changes earlier this year when, as MediaPost reports, CEO Fabian Garcia stepped down and board member Paul Meister was named executive chairman while the search for a new CEO continues. Revlon is a relatively big ad spender, having allocated more than $400 million to advertising in 2016. | | A Take: Adweek | MediaPost | | | | #3 Cambridge Analytica Shutting Down | | The British data firm at the center of the recent Facebook data privacy controversy involving the U.S. presidential campaign of Donald Trump announced it is shutting down, according to assorted media reports. The company says it decided to close down because it had lost almost all of its clients and mounting legal fees will result in a filing for bankruptcy in the U.S. Cambridge Analytica has an office in New York which it opened two years ago. | | WHY THIS MATTERS: Cambridge Analytica has denied any wrongdoing in the Facebook situation and alleges that its actions working with the Trump campaign during the election campaign were legal and above board. However Facebook user and advertiser anger has prompted government investigations into the situation, and the negative public opinion has made it impossible for the company to continue operating. | | A Take: WSJ | Bloomberg | Adweek | |
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| | 45 | | Percentage of U.S. teens with an average age of 16 whose preferred social media platform this Spring is Snapchat, according to a survey by Piper Jaffray. That's up from 39% in Spring 2017 but down from 47% in Fall 2017. Next most popular is Instagram, preferred by 26% of teens, up from 23% in Spring 2017 and up from 24% in Fall 2017. Twitter is next, currently preferred by 9% of teens, while Facebook is currently preferred by 8% of teens. | – Reported by eMarketer
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| | Fox Wins With Hot 'Empire' | by Michael Malone
Fox took top honors in Wednesday ratings, riding hot hit Empire to a 1.4 average across prime in viewers 18-49, according to Nielsen's overnights, and a 6 share. In second was NBC at 1.1/5.
Empire, which Fox has renewed for season five, ticked up 6% to 1.7 while Star did a flat 1.2.
On NBC, The Blacklist rated a flat 0.8. Law & Order: SVU and Chicago P.D. both rated a 1.2, SVU down 14% and Chicago P.D. flat.
CBS scored a 1.0/4. Survivor went down 6% to 1.5, SEAL Team grew 13% to 0.9 and Code Black tallied a 0.7, level with its premiere last week.
ABC rated a 0.9/4. The Goldbergs was a flat 1.2 and Alex, Inc. a 0.8, better than last week's 0.7 and 0.6. Modern Family dropped 7% to 1.3 and American Housewife fell 18% to 0.9. Drama Designated Survivor was up a tenth of a point at 0.6.
The CW was good for a 0.4/2, with Riverdale and The Originals both at flat 0.4s.
Univision and Telemundo both rated a 0.4/2 too. | |
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| • CHRIS McDONALD was promoted to president, advertising & allied agencies, at McCann Worldgroup. He was most recently president, McCann Worldgroup, North America. In his new role, his responsibilities will be expanded from the North America region to global oversight of McCann Worldgroup's advertising and allied agency resources. He has been with the company since 2005, when he joined McCann London and was later promoted to CEO there. In 2013, he was named president of McCann New York and was promoted in 2016 to president of McCann Worldgroup North America. Also promoted was NANNETTE DUFOUR, who was elevated to president, global clients & business leadership. She was previously chief client officer. In her new role she will add oversight over all of McCann Worldgroup's global and major regional accounts.
• RACHEL SPIEGELMAN is leaving her position as chief executive officer at Project Worldwide agency Pitch to become head of brand studio at Reese Witherspoon's Hello Sunshine, which produces digital content, movies and programming that leverages female voices. Spiegelman has been with Pitch since 2008 and became CEO in early 2017. She has also worked at Twentieth Century Fox, Warner Bros. and MTV.
• ED PILKINGTON was promoted to chief marketing and innovation officer for Diageo North America. He was previously CMO of Diageo Europe. And CLAUDIA SCHUBERT was named president of U.S. Spirits & Canada. She was previously general manager of Diageo Continental Europe. • SUZANNE GRECO is leaving her position as chief executive officer at Subway, after having spent 45 years with the company. She is the sister of Subway's late co-founder Fred DeLuca. TREVOR HAYNES, chief business development officer at Subway, will replace Greco as interim CEO, until a full-time replacement is hired.
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