B&C Today: Data Plus Math Launches Cross-Screen Attribution; Oath Announces 10 New Video Series

Broadcasting & Cable Newsletter   May 3, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Data Plus Math Launches Cross-Screen Attribution TV Pixel Toolkit links campaigns with digital outcomes READ MORE » WHY THIS MATTERS: TV Pixel is part of Data Plus Math's MediaFX platform, which is used by 11 media companies to measure the effectiveness of TV advertising.   Oath Announces 10 New Video Series at NewFront Becomes content partner for Samsung devices READ MORE » WHY THIS MATTERS: Oath's new series come under its HuffPost, Makers, Build, Yahoo Finance and Yahoo Sports brands and are designed to foster innovative sponsorships and engaging video ad formats.   Hulu Hits 20M Subscribers; Sets Kaling, Blumhouse Series Ad-supported downloads unveiled READ MORE » WHY THIS MATTERS: In addition to increasing the number of subscribers, Hulu said engagement with subscribers was up 60% and that 78% of viewing was taking place in the living room on connected TVs.   More Top Stories       'SportsCenter' Expanding on ESPN's New App Wheeler: Shared 5G Network Would Be Win-Win-Win TBS Gives 'The Last O.G.' TV's Biggest Promo Push Up TV Grabs 'Home Improvement' WNBA to Stream 20 Games Live on Twitter Fox Orders Season Five of 'Empire' Gray Buying KDLT-TV Sioux Falls Facebook to Conduct Civil Rights Audit Roy Promoted to VP at dick clark productions Amazon Prime Sets June Date for 'Goliath' Return more headlines »   Departments       Washington: 'Economist' Hosts Online Debate Around Regulating Tech Companies Fates and Fortunes: B&C Announces Hall of Fame Class of 2018 Upfront Central: ESPN Shows It Can Keep Score in Digital   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26-27, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More more events »   Jobs     Promotion Writer Producer Hearst Television, New Orleans, LA   Director, Affiliate Relations and Media Distribution The Christian Broadcasting Network, Virginia Beach, VA   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   Executive Producer Program Development KCRA TV, Sacramento, CA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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