MCN Newswire: Comcast Rolling Out Sling TV's Multicultural Slate; Altice USA Launches New Advanced Ad Initiative; NBCU Creates Unified Linear-Digital Ad Metric

Multichannel Newswire   April 6, 2018     Today's Top Stories       Comcast Streams Sling TV's International Programming Slate to X1 Boxes OTT app offers access to more than 395 multicultural networks READ MORE » WHY THIS MATTERS: More than a year after the original deal was announced, Comcast has begun to roll out the Sling TV app to a subset of X1 boxes and expects to have the app available across the rest of the eligible X1 base in the coming weeks.   Altice USA Unveils 'a4' Advanced Ad and Data Business Will deliver audience-based, multiscreen ad solutions to local, regional and national partners READ MORE » WHY THIS MATTERS: Altice USA was the first MVPD to offer addressable advertising in the New York DMA, laying the groundwork for the new initiative aimed at the MSO's advertisers and MVPD partners.   NBCU Creates Metric Combining Linear and Digital Ad Views Big buyers endorse single guarantees READ MORE » WHY THIS MATTERS: Two months before the crucial upfront market, NBCUniversal has created a new metric, called CFlight, that comprises Nielsen measurement of linear viewing and digital measurement combining data from comScore, Moat and other research outlets.   More Top Stories       Sanyo Joins Roku TV Lineup Nielsen Launches Analytics Platform for Top 56 TV Markets Amazon Grabs Jordan Peele's Lorena Bobbitt Series CNBC App Reaches Android TV Former Clyburn Chief of Staff Grossman Repositions at GPS Alliance BBC America Renews 'Killing Eve' Prior to Series Premiere NAB 2018: Sprockit Picks Startup Finalists Zuckerberg to Testify Before Senate You.i TV Connects With Weather Group more headlines »   Videos/Blogs/Extras       Mixed Signals, Jimmy Schaeffler: Fixed Wireless Broadband: Nirvana for Cord-Cutters The Bauminator, Jeff Baumgartner: Study Finds Pay TV Subs Making an OTT Connection MCN Guest Blog, Glen L. Friedman: OTT: The Exciting, Scary, Wild West MCN Online Extra, April 2: Cable Hall of Fame; What You Need to Know About Blockchain   Events     Multicultural Television Summit April 3, 2018 | New York, NY Learn More Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Executive Producer/Director of TV Public Broadcasting Atlanta, Atlanta, GA   TV Producer/Editor Public Broadcasting Atlanta, Atlanta, GA   Chief Engineer WOOD TV, Grand Rapids, MI   Broadcast Engineer (TV) Public Broadcasting Atlanta – Atlanta, GA, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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