B&C Today: NBCU Creates Metric Combining Linear and Digital Ad Views; Nielsen Launches Grabix

Broadcasting & Cable Newsletter   April 6, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       NBCU Creates Metric Combining Linear and Digital Ad Views Big buyers endorse single guarantees READ MORE » WHY THIS MATTERS: NBCU calls its new metric CFlight and says it is comprised of Nielsen measurement of linear viewing and digital measurement combining data from comScore, Moat and other research companies.   Nielsen Launches Analytics Platform for Top 56 TV Markets Grabix combines ratings with Gracenote smart-TV data READ MORE » WHY THIS MATTERS: Nielsen says, programmers, advertisers and news directors can instantly access audience behavior and trending topics while more effectively determining gains and losses for their programming and that of their competition.   Allied Progress Buys Ads on Sinclair to Slam Sinclair Uses Deadspin video to call for FCC blocking of Tribune deal READ MORE » WHY THIS MATTERS: Sinclair is not obligated to take the ads, but Allied said it had made a six-figure buy on four Sinclair TV stations--WJLA Washington, KDSM Des Moines, KOMO Seattle and WBFF kin Sinclair's home base of Baltimore.   More Top Stories       IAB to Teach Planners, Buyers About Digital Video 'Roseanne' Revived: A Look at Viewer Emotions Surrounding the Return of the Fan-Favorite Amazon Grabs Jordan Peele's Lorena Bobbitt Series CW Grabs Legal Drama 'Burden of Truth' Knight Study: Local TV Must Adapt to Remain on Top Zuckerberg to Testify Before Senate Grossman Repositions at GPS Alliance FX Orders Pilot Based on 'Y: The Last Man' Altice USA Unveils 'a4' Advanced Ad and Data Business more headlines »   Departments       NAB 2018: Sprockit Picks Startup Finalists Platforms: You.i TV Connects With Weather Group Creator Profile: How Viral Video Master Ellen DeGeneres Conquers Facebook   Events     Multicultural Television Summit April 3, 2018 | New York, NY Learn More Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WFSU Public Media, Tallahassee, FL   Director of Engineering - Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WOOD TV, Grand Rapids, MI   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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