B&C Today: Nielsen to Acquire Visual IQ; DirecTV Now Most Aligned With Consumer Preferences

Broadcasting & Cable Newsletter   September 28, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Nielsen to Acquire Attribution Software Company Visual IQ Measurement of advertising effectiveness gets upgrade READ MORE » WHY THIS MATTERS: With Visual IQ's intellectual property, Nielsen said it will be better able to absorb and process data and help advertisers measure and improve their return on investment.   Among OTTs, DirecTV Now Most Aligned With Consumers' Preferences: Study Lineup in 'Just Right' package delivers greatest 'core channel coverage,' TiVo finds READ MORE » WHY THIS MATTERS: TiVo's suggestion is that virtual MVPDs should build their slimmed-down packages based on interests or viewing behavior.   PBS Moving to Cloud Taps CLEAR technology for content delivery READ MORE » WHY THIS MATTERS: CLEAR will automate PBS's delivery of files to its network operations center, which will streamline the delivery of content to PBS's 350 member stations.   More Top Stories       CBS Orders Full Season of 'Young Sheldon' Meyrowitz Named Senior VP of Sales at Hearst Television CBS Snags Scalise Interview ABC's 'The Good Doctor' Gets TV's Biggest Promo Push CMT Greenlights Nashville Docu-Series 'Music City' Hulu Lands Former Seeso Series 'There's Johnny' comScore Launches Activation to Better Target Advertising Charter to Hill: We Want to Expand Vet Hiring Sen. Cantwell Speaks Out Against Pai Renomination 'Consumer Reports' Survey: Majority Back Current Title II Rules more headlines »   Blog Of Note     Giant Jeff Zucker Says Trump Jabs Have Enhanced CNN Brand By Michael Malone Jeff Zucker, CNN president, told a room of broadcast veterans that he relishes the challenges thrown out by President Trump and his administration, and that CNN will continue its sanguine coverage of the White House. "The people in the current administration in Washington have attacked us. They've called us names just for doing our jobs," he said while being named a Giant of Broadcasting by the International Radio & Television Society Foundation. "But that's only emboldened us, and made us stronger." READ MORE » more blogs »   Departments       Platforms: Layer3 TV Adds Starz Programming: Chip and Joanna Gaines to Leave 'Fixer Upper' Fates and Fortunes: WICT Chapter Names Touchstone Winners Washington: NAB, MPAA Praise GOP Tax Reform Proposal Currency: Verizon, VW Sign With Fox as World Cup Sponsors   Events     Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Director, Local Media Major League Soccer – New York City, NY, United States   Maintenance Technician WTTG Fox 5/Fox 5 Plus – Washington, DC, United States   General Manager Citadel Communications – Providence, RI, United States   General Sales Manager WPSD-TV – Paducah, KY, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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