MCN Newswire: OTT Devices Have the Edge on Ads; Comcast Joins Open Network Automation Platform; DirecTV Now Seeks Cloud DVR Beta Testers

Multichannel Newswire   Aug. 2, 2017     Today's Top Stories       OTT Devices Hold Clear Advertising Advantage: Study Viewers on TV-connected streaming platforms devices complete 98% of all video ads, FreeWheel finds READ MORE » WHY THIS MATTERS: The Comcast-owned ad-tech company also found that 69% of OTT ad views come from authenticated pay TV subscribers.   Comcast Adds Cable Industry Weight to ONAP Will contribute to open source framework for network automation READ MORE » WHY THIS MATTERS: Comcast is the first major U.S. cable operator to join the Open Network Automation Platform (ONAP), as the MSO eyes an eventual migration toward a more virtualized network, including a new, software-driven form of the Converged Cable Access Platform.   DirecTV Now Seeking Cloud DVR Testers OTT TV provider has reportedly begun sending out invitations READ MORE » WHY THIS MATTERS: The cloud DVR, which DirecTV announced last month, appears to be on track for a fall debut as the company moves forward with plans to offer a consistent look and feel across devices.   More Top Stories       E.W. Scripps Buys Katz Networks in $302M Deal Fire TV Lights Up Far-Field Control CBSN Launches on CBS All Access, FuboTV Nick Cannon to Host Nickelodeon's 'Lip Sync Battle Shorties' Report: Bill Shine Considered for White House Post Study Finds TV Ads Still Most Influential Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors FreeWheel Joins Next TV Summit, Advanced Advertising as Gold Sponsor more headlines »   Videos/Blogs/Extras       MCN Hot Spot: Pop TV's 'Swedish Dicks' Premieres Today MCN Hot Spot: Netflix's 'Atypical' Premieres Aug. 11 MCN Hot Spot: Showtime's 'Episodes' Season 5 Premieres Aug. 20 As I Was Saying, Gary Arlen: FCC Launching Inquiry to Examine Sharing C-Band Spectrum MCN Guest Blog, Steve Canepa: Leveraging Data to Win Viewers   Events     News Technology Summit September 26-27, 2017 | Atlanta Airport Marriott, GA Learn More Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Major Gifts Officer UNC-TV – RTP, NC, United States   Executive Producer WBNS 10TV – Columbus, OH, United States   Corporate Sales Officer KMOS-TV – Warrensburg, MO, United States   Business Manager KPRC - TV – Houston, TX, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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