WHY THIS MATTERS:Google Access is a unit of the company that operates Google Fiber, the provider of broadband, voice and video services, as well as Webpass, the wireless broadband company that Google Fiber acquired in the fall of 2016.
WHY THIS MATTERS:The expansion follows Nielsen's announcement last month that "eligible TV viewing" from YouTube TV and Hulu's new live TV service would be included in its Digital in TV Ratings.
WHY THIS MATTERS:The campaign is aimed to target today's 'open generation', a large, varied audience united by a shared outlook: interested in the world around them, according to A+E.