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| | Guest Blog: Cutting Through the Ratings Fog Using ACR | By Zeev Neumeier, executive VP Product, Inscape
| | Competition for every ad dollar has reached historic levels, which is ratcheting up pressure on measurement firms like legacy leader Nielsen. The point is not to bury Nielsen in blame, as some are inclined to do these days. Truth is, the company deserves some praise for bringing about some improvements of its insights about viewing of late. | READ MORE » | | more blogs » | |
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