Calling all broadcasters and digital executives to
LOCAL IMPACT New York on Wednesday,  July 12 
to discuss key local advertising topics: advanced TV, programmatic, data attribution, performance marketing, ATSC 3.0 and
buying and selling digital.

BIA/Kelsey is bringing experts in local advertising to  LOCAL IMPACT New York on July 12 to offer a unique and valuable examination of key areas in local advertising. Highlights from the half-day program include:

  • AUTO ADVERTISERS
    Steve Sturm, Executive Advisor - Automotive at TVB. Steve has over 34 years of experience in the auto industry, as a former CMO of Toyota and Lexus North America. Steve will explain how and why the auto vertical buy advertising.

  • DIGITAL PLATFORM MEASUREMENT
    Steve Walsh, EVP, Local Television, comScore. Steve will participate on the "Share of Wallet" session and offer data on cross-platform measurement around audiences, brands and consumer behavior.

  • MULTIPLATFORM SERVICES
    Anand Subramanian, SVP and Chief Product Officer, Synacor.  Anand will discuss multi-platform services for video, internet and communications providers and enterprises.

  • DATA ATTRIBUTION
    Thomas Walle, CEO and Cofounder, Unacast. Thomas will explain how to dramatically increase attribution, and why to do it, with proximity data.

  • BUYING/SELLING DIGITAL
    Maribeth Papuga, Executive in Residence, BIA/Kelsey. Maribeth will offer strategic and tactical perspectives for buying and selling digital during the interactive session where attendees will have the opportunity to join one of 5 table discussions.

  • SHARE OF AD WALLET IN THE EMPIRE STATE
    Mark Fratrik, Chief Economist and SVP, BIA/Kelsey. Mark will lead the highly-popular "Share of Wallet" session to offer a whole new perspective on the New York state advertising market, as well as what is going on nationally. 

  • PROGRAMMATIC
    Rick Ducey, Managing Director, BIA/Kelsey. Rick will lead a discussion on the current state of programmatic and what the industry can expect the rest of this year and the issues that will be leading the charge next year.

    Event kicks off at 11:45 with lunch and ends with a reception at 4.

    Register to attend this power-packed afternoon on July 12.