Today's audience often expects to engage with live linear programming on their time. Ensuring that your shows are available and revenue optimized within each viewing window is a huge consideration for content owners. Regardless of the revenue model; ad supported, rental, pay-per-view, subscription-based, or some combination thereof, optimizing the live and post-live lifecycle of the programming has never been more important to effectively manage.
Join Ken Haren, Solutions Engineering Manager for Lightspeed Live Stream and Andrew Haley, Product Evangelist, for an overview of the live streaming ecosystem, and learn how to drive increased revenue, greater audience engagement and operational savings for your live linear content going to new media and over-the-top (OTT) platforms.
What you'll learn:
Growing your subscriber-base across viewing windows
Maximizing shelf life of content within viewing windows
Advertising strategies for over-the-top live content delivery
Common viewing windows and revenue models in the programming lifecycle
Who should attend?
Enterprise live streaming broadcast, cable and service providers, Program Managers, Event Organizers, Editorial Teams, Social Media Teams, Live Production and Marketing Managers, Ad Ops