MCN Newswire: SVOD Rules; Roku Offers Ad Guarantees; Verizon Restructures Around Next-Gen Services

Multichannel Newswire   April 3, 2017     Today's Top Stories       Cover Story: SVOD-Smacked Why the new video disrupters are destined to take over TV READ MORE » WHY THIS MATTERS: The rapid rise of subscription video-on-demand has the TV industry wondering how much longer the lucrative linear pay TV model will last.   Roku Offers Guarantees to TV Advertisers Roku to base guarantees on Nielsen Digital Ad Ratings, tap into currency used for traditional TV advertising READ MORE » WHY THIS MATTERS: Saying it's closing the gap between OTT and traditional TV ad measurement, Roku has introduced audience guarantees for TV advertisers that are based on Nielsen Digital Ad Ratings (DAR).   Verizon Targets Next-Gen Services Under New Structure Includes hiring of former Ericsson CEO Hans Vestberg to head new Network and Technology team READ MORE » WHY THIS MATTERS: The company has formed a new operating structure that will key on three areas -- Media and Telematics, Customer and Product Operations, and Network and Technology, the group that will focus on WiFi, 4G and 5G technologies and where Vestberg will head up development of Verizon's fiber-centric networks architecture.   More Top Stories       Rush Toward Unlimited Plans Complicates Cable's Mobile Moves Nielsen: Live TV Viewing Continues to Decline 'Transparent,' 'Shadowhunters' Win GLAAD Media Awards OTT Devices Expand Their Ad Advantage VRV Launches PC Trials Sam Toles Joins MGM Studios for Bigger Digital Push GroupM Vets Start New Addressable Ad Company Arris Exec Ron Coppock to Retire FirstNet Milestone Draws Crowd of Fans, Including White House FCC Loses Fax Opt-Out Ad Call more headlines »   Videos/Blogs/Extras       MCN Hot Spot: IFC's 'Brockmire' Premieres Wednesday MCN Review: Brockmire Takes a Swing for the Fences MCN Hot Spot: AMC's 'The Son' Premieres Saturday MCN Guest Blog, Barry Tishgart: Extending a Bridge Across Platforms MCN Online Extra, April 3: Next-Gen Services, Furious Speeds, Fake News That's Not   Events     Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Technologies June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Executive in Charge of Production PBS SoCal – Costa Mesa, CA, United States   Senior Director/Chief Content Officer UNC-TV – RTP, NC, United States   Executive Producer/Host Blue Ridge PBS – Roanoke, VA, United States   Grants Officer UNC-TV – RTP, NC, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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