WHY THIS MATTERS:According to Raycom, this is the fifth time its stations have been dropped by AT&T U-verse over retransmission consent deals since it merged with DirecTV.
WHY THIS MATTERS:Under the deal, Nielsen will provide improved local TV measurement with the addition of data from its Portable People Meter technology and set-top boxes.
And now for something completely different. Upfront season has barely begun and A+E Networks has already tried to break the mold. At its event at Jazz at Lincoln Center Tuesday, executive VP for sales Peter Olsen promised the senior media buyers in attendance that there would be none of that boring advertising talk. "We've banned the use of the word 'data' and its cousin 'data'," Olsen said, rhyming the former with "matter" and the latter with "hater."