| | Media Buyer & Planner Today | | | | | | | | | #1 Warner Bros. Moves Digital Media to Merkle | | The film and TV studio has moved its $250 million digital media buying account from Omnicom to marketing performance agency Merkle, which was recently acquired for $1.5 billion by Dentsu Aegis, the Wall Street Journal reports. Omnicom will continue to handle Warner Bros. traditional media ad buying. | | WHY THIS MATTERS: The move shows the struggles traditional full-service media agencies are having to hold on to the newer digital media side of the business, as more specialized digital agencies come along. One interesting and perhaps ironic note: While Warner Bros., part of Time Warner, is moving its digital away from Omnicom, AT&T, which is planning to acquire Time Warner, recently consolidated all of its media and creative business with Omnicom. | | A Take: WSJ | | | | #2 MDC Launches Artificial Intelligence Agency | | The agency holding company has opened an agency focused on Artificial Intelligence called Born. Ad Age reports the new agency was founded by Michael Nicholas, who was extrepreneur-in-residence and chief experience officer at MDC Partners. He will now oversee Born, while keeping his MDC duties. Max Fresen, most recently senior VP, creative of experience design at Digitas LBi, will be Born's new chief creative officer. Born will operate within MDC under its own profit & loss statements. | | WHY THIS MATTERS: Artificial Intelligence revenue worldwide is $643.7 million this year and is expected to reach $36.8 billion by 2025, according to market intelligence firm Tractica. Lots of marketers want to begin marketing themselves tied in more with tech and computer generated solutions than just with human-gathered marketing data. Traditional agencies that jump in early could get a leg up on those who wait. | | A Take: Ad Age | | | | #3 YouTube Shares Ad Test Data | | The video platform has run a series of ad tests to help brands get a sense of what works in digital video, including what grabs people's attention for the most amount of time, Ad Age reports. The Creative Lab of YouTube parent Google ran an experiment using 16 different videos with variations on pacing, sound and other factors, including how vertical video was received. Among the findings: Faster paced video is better viewed; vertical video was no better than horizontal; subtitles did not out-perform videos without; and super captions or supplemental text within videos also performed only slightly better with view-through than straight captions. | | WHY THIS MATTERS: More and more marketers are jumping into video advertising online but they are also trying to discover how online video viewing is different than TV viewing. Tests like this are aimed at helping answer those questions, but these tests are also very preliminary and no major long-term conclusions can yet be derived. | | A Take: Ad Age | |
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| | 22.5 | | Percentage of U.S. marketers who plan to ad HTML 5 video to their email marketing campaigns this year, according to a poll from Email on Acid. Helping to support that is the fact that Apple's recent iOS 10 release now supports video in email. One of video's major attractions in emails are that it is favored by millennials. | – Reported by eMarketer
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| | Fox's World Series Ratings Thrive | By Michael Malone Fox's World Series telecast scored a 6.2 rating in adults 18-49, according to Nielsen's overnights, with a 20 share. That easily won the night for Fox. NBC was next up at 1.7/6, then ABC at 1.1/3, CBS at 1.0/3 and The CW at 0.6/2. Game six did the same rating as game five, on Oct. 30. Nielsen estimates that 21.8 million watched the game Tuesday night. The Chicago Cubs and Cleveland Indians face off for the deciding game Wednesday. NBC had a recap of The Voice at 1.4, then This Is Us, featuring Sterling K. Brown's Randall tickling the ivories, down 4% at 2.3. Chicago Fire slid 13% to 1.4. ABC's The Middle was down 7% at 1.4 and American Housewife a flat 1.5. Fresh Off the Boat dropped 17% to 1.0 and The Real O'Neals was down 20% to 0.8, before Marvel's Agents of S.H.I.E.L.D. did a flat 0.8. CBS put up repeats against the World Series. The CW's The Flash drew a 0.9, down a tenth of a point, and No Tomorrow a flat 0.3. | |
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| • TIM CASTREE was named CEO of GroupM media agency MEC. He is succeeding Charles Courtier, who has held the post for 14 years. Castree was most recently managing director, North America, for video ad tech platform Videology Inc. Prior to that he was U.S. chief operating officer MediaVest. He also served as global managing director for Starcom MediaVest Group, and held positions at Leon Burnett, FCB and Ogilvy New York. • ERIN JOHNSON is returning to JWT just 8 months after she departed after filing a discrimination suit against the agency and her then boss JWT CEO Gustavo Martinez. The news was revealed in an internal memo sent out by current JWT global chairman and CEO Tamara Ingram, who succeeded Martinez. Johnson will resume her previous role as chief communications officer at JWT. She first joined the agency in 2005 as director of corporate communications. Priorto that she held positions at the Kaplan Thaler Group and at Kirshenbaum Bond Senecal + Partners. • JENNIFER HOHMAN left her position as global chief marketing officer at Kirshenbaum Bond Senecal + Partners, according to an Agency Spy report. She will not be replaced and her responsibilities will be shared by existing agency personnel. Hohman had just joined the agency in April of 2015, following stints at IPG Mediabrands North America, MRM Worldwide and OgilvyOne Worldwide. • DAVID SMITH is transitioning to executive chairman of Sinclair Broadcast Group. CHRISTOPHER RIPLEY, currently chief financial officer of Sinclair, will assume Smith's current titles of president and CEO of Sinclair. LUCY RUTISHAUSER will be promoted from senior VP of corporate financial and treasurer to senior VP, CFO, succeeding Ripley. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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