| | Media Buyer & Planner Today | | | | | | | | | #1 Fantasy Sports Sites Settle Ad Charges | | Draft Kings and FanDuel have agreed to pay $6 million each to settle claims of multiple instances of deceptive advertising by New York attorney general Eric Schneiderman's office. The matter had been pending since last fall. The sites were charged with false advertising in that they made it appear to consumers to be easier to win large jackpots than it was. In addition to the payment of cash to the government, the sites agreed to be more transparent about their gaming operations moving forward. That includes maintaining a web page that provides information about the rate of success of users in its contents, including the percentage of winnings by the top 1%, 5% and 10% of players, Ad Age reported. | | WHY THIS MATTERS: The two sites were big ad spenders in 2015, cumulatively allocating about $300 million to TV advertising, but since the government legal action was filed, ad spending has virtually stopped. As a result, the TV networks that reaped that ad windfall last year have had to find alternative sources to fill the gap. | | Three Takes: Ad Age | MediaPost | WSJ | | | | #2 GM, IBM Plan In-Car Advertising Service | | General Motors has created a new in-car service called OnStar Go that will deliver personalized brand messages to drivers, Ad Age reports. The new program combines the cognitive abilities of IBM's Watson with the current OnStar communication service. OnStar Go will deliver location-based information to drivers related to gas stations, hospitality, restaurants and entertainment. ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia are the initial brands in the program. Users must opt in and their driving patterns will be learned by Watson. That information will be shared with brands. The service will be available by the end of 2017 in more than two million 4G LTE-connected GM vehicles. | | WHY THIS MATTERS: It's another way for brands to reach consumers and since it is opt-in will not offend the folks who just want to drive their cars with privacy. | | A Take: Ad Age | | | | #3 Target Expands Holiday TV Campaign | | The 1,800 unit retail chain plans to spend 21% more on TV this holiday season, and a large chunk of that will come on the Spanish-language networks, where Target will spend 67% more. In total, Target will run 16 different TV spots throughout the holiday season. Created by 72andSunny and Team Arrow Partners, the TV commercials will include a series of Broadway-musical inspired spots titled "The Toycracker," which will star a little girl named Marisol, and will have both English and Spanish versions. John Legend and Chrissy Teigen will appear in two four-minute videos based on the Toycracker theme during ABC's broadcast premiere of Frozen on Dec. 11. Among the cable networks that will get Target spots are Food Network and HGTV. | | WHY THIS MATTERS: Target is still spending 55% of its holiday budget on digital since its online holiday sales rose 34% last year. But the chain sees an opportunity to reach a larger mass audience via TV. Target is specifically reaching out to Hispanics because they over-index in the chain's customer base. | | Two Takes: Ad Age | Adweek | |
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| | 64 | | Percentage of U.S. and European marketers who say they use social data to help shape their marketing activities, according to a poll by Falcon.io, in partnership with Survey Sampling International. Some 23% of marketers say they do not use social data. Among those not using it, 54% say they don't have the time to factor it in, while 31% say they do not have the in-house expertise. | – Reported by eMarketer
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| | Fox Wins With Strong World Series Opener | By Michael Malone Airing opening night of the 2016 World Series, Fox seized the broadcast title Tuesday with a 5.4 rating in viewers 18-49, per Nielsen's overnights, and an 18 share. Viewer interest is high, with the championship-starved Chicago Cubs facing off against the championship-starved Cleveland Indians. Last year's Series opener, featuring the New York Mets and Kansas City Royals, scored a 4.4 rating and 13 share and was viewed by 14.9 million people. That telecast sustained a power outage on Fox, and the game went 14 innings. Total viewership numbers for the 2016 opener will be released later. NBC was next up at 2.0/7, then CBS at 1.5/5, ABC at 1.1/4 and The CW at 0.7/2. On NBC, The Voice slipped 13% to 2.1 while This Is Us, featuring almost as much Pittsburgh Steelers footage as a Sunday Night Football telecast, fell 8% to 2.4. Chicago Fire was down a tenth of a point at 1.6. On CBS, NCIS decreased 6% to 1.7 and Bull slipped 6% to 1.5, while NCIS: New Orleans gained 8% to 1.3. On ABC, The Middle was flat at 1.5 and American Housewife dropped 6% to 1.5. Fresh Off the Boat was down a tenth of a point to 1.2 while The Real O'Neals was a flat 1.0. Marvel's Agents of S.H.I.E.L.D. was a flat 0.8. The Flash did its usual 1.0 on CW while No Tomorrow too was level at 0.3. | |
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| • MARIA SMITH was promoted to executive creative director at M&C Saatchi L.A. She replaces James Bray who left the agency. Smith, who has been with the agency since 2008, was previously a creative director. Prior to that, she was a copywriter at TBWA/Chiat/Day. |
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| | Broadcast Engineer | WFSU TV/FM – Tallahassee, FL, United States
| | | | Digital Account Executive | | RadiOhio (97.1 The Fan) – Columbus, OH, United States | | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | more jobs » | |
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