| Today's Top Stories | | #1 | Total Audience May Be Currency in Next Upfront
| | | Rino Scanzoni, chief investment officer at media buying agency GroupM, tell Broadcasting & Cable he's talking to the networks and measurement companies Nielsen and comScore about the logistics for replacing the current C3 ratings with a currency based Total Audience Measurement system. "We're hoping we can make Total Audience the currency in the next upfront," Scanzoni says. "We have to go there," he adds, pointing out that people are watching TV content on desktops, tablets and smartphones and none of that viewing is calculated as part of TV ad buys.
Why This Matters: Scanzoni was one of the leaders in 2007 when the industry moved from using live TV ratings as currency for buying and selling commercials to C3. And GroupM is a huge buyer of advertising on behalf of its clients so he has a lot of clout.
A Take: B&C
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| | #2 | Billboards Flourishing in Digital Age
| | | While a billboard marketing strategy might seem almost retro at a time when much of the marketing world is focused on mobile devices and social media, big consumer brands as well as tech companies are jumping into electronic billboards, The New York Times reports. And recently rock band Guns N' Roses unveiled news via flashy electronic billboards around the country that it would be reuniting after 23 years to go on a North America concert tour. Spending on out-of-home advertising, which includes billboards, rose 4.6% from 2014, while spending on TV ads fell 3.6%, radio ads decline 2.5%, newspaper ads slipped 12.8% and magazine ads dropped 12.7%, according to Magna Global.
Why This Matters: People are spending more time outside their homes because of increased commuting and travel and because smartphones keep them connected away from home. James Goss of Barrington Research says, "you can't TiVo a sign. So they have a captive audience."
A Take: NYT
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| | #3 | Gens Y & Z Not Making Impulse Buys
| | | A survey by Iris Worldwide London of Generation Y and Z shoppers found that 0% admitted to making spontaneous purchases while shopping in a store, Ad Age reports. The survey finds when it comes to even seemingly trivial decisions like whether to eat at KFC or McDonald's Gens Y & Z need to get pre-validation from their peers. Some will not even share the fact that they made a purchase on social media unless it is validated.
Why This Matters: Peter Wilson, planning director at Iris London says the survey results indicate brands should establish themselves as being culturally relevant if they want to reach consumers in these age groups. That can be done by using the right influencers to tout their brands or partnering with collaborators who have clout with those generations.
A Take: Ad Age |
| #4 Buyers Dish About Social Media (Adweek)
#5 Wells Fargo Pulls Controversial Teen Ads (NYT)
#6 Al Ries' Four Ms of Marketing (Ad Age)
#7 Treat Consumers Like Partners to Save Advertising (Adweek)
#8 Four Things About Virtual Reality (Digiday)
#9 Has Omnicom Built Agency of the Future? (Ad Age)
#10 Kids Seeing Fewer Commercials (Media Life)
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|  | • 70.8
Percentage of U.S. marketers who plan to use social video advertising in 2016, according to a survey from Animoto. By platform, 65.8% say they will use video ads on Facebook, 42.3% on YouTube, 27.4% on Instagram, 21.6% on Twitter, 10.3% on LinkedIn and 9% on Pinterest.
– Reported by eMarketer |
| | Ratings | NBC on Top With 'Ninja Warrior'
By Michael Malone NBC led the broadcast pack Monday with a 1.4/5 rating/share among viewers 18-49, per Nielsen's overnights, ahead of ABC's 1.1/4, CBS' 0.8/3, Fox's 0.5/2 and The CW's 0.3/1. Ratings were down across the board, owing in part to the three-day weekend representing summer's last hurrah. NBC had American Ninja Warrior at 1.5, down 21%, and Running Wild With Bear Grylls off 29% at 1.0. On ABC, Bachelor in Paradise rated a 1.4, off 13%, while Mistresses slipped 17% to 0.5. CBS was in repeats. Fox's So You Think You Can Dance did a 0.5 across prime, down 29%. Two repeats of Supergirl took up CW's prime slots. For more, click HERE |
| | Fates & Fortunes | • GRETA VAN SUSTEREN is leaving her role as a Fox News anchor after 14 years. Her timeslot will be filled by senior political analyst Brit Hume. Van Susteren has been a strong supporter of former Fox News chairman Roger Ailes, who resigned after being charged with sexual harassment by another Fox anchor, Gretchen Carlson. Hume has been with Fox News since 1996, joining the cable network when it started. Prior to that he spent 23 years at ABC News. • KEN LOWE has had his contract as chairman, president and CEO of Scripps Networks Interactive extended through 2019. However, if a new CEO is appointed in the interim, he will serve as executive chairman of the board.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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