MCN Newswire: Comcast Beta-Launching Netflix; NCTA Rebrands With a 'Net Gain; Mobile Becomes a Deal Factor

Top Stories - Sept. 20, 2016 Comcast Nears Launch of Beta Trial of Netflix on X1 Comcast said it will begin to integrate Netflix on its X1 platform in "the next few days" as a beta product available in the Xi's "Comcast Labs" section, which provides access to apps and services prior to their wide commercial launch.  more WHY THIS MATTERS: Netflix fare, including original and licensed series such as "Stranger Things" and "Breaking Bad," will be accessible alongside Comcast's live TV and VOD content as well as a customer's DVR recordings, the Comcast and Netflix engineering teams noted in a joint blog post. NCTA Rebrand Drops 'Cable,' Adds 'Internet' The National Cable & Telecommunications Association is restoring "television" to its name, dropping "telecommunications" and "cable," but preserving "NCTA" while adding the all-important "Internet" in the leadoff position. more WHY THIS MATTERS: Aiming to modernize the brand "to represent an industry that is America's largest and fastest home Internet provider and the creator of the world's best television content," the group has adopted NCTA-The Internet & Television Association as its new name. Mobile Plays a Bigger Role in Content Deals Mobile assets are becoming a bigger factor in content negotiations, as deals that address mobility get increasing attention from telco TV providers like AT&T and Verizon Communications. more WHY THIS MATTERS: Both AT&T and Verizon have significant wireless assets -- Verizon has about 113 million U.S. wireless customers, while AT&T has about 78 million -- and both providers intend to leverage those assets as they roll out mobile video services, top executives from both telcos said last week. Sponsored by Harmonic VOS™ Cloud Offerings: Bringing Simplicity, Efficiency and Agility The growing consumer demand for multiscreen video is changing the way in which content and service providers approach video delivery. more Video/Blogs/Events MCN Hot Spot Amazon's 'Crisis in Six Scenes' Premieres Sept. 30 MCN Hot Spot Netflix's 'Mascots' Premieres Oct. 13 MCN Hot Spot BBC America's 'Dirk Gently's Holistic Detective Agency' Premieres Oct. 22 MCN Guest Blog, Adonis Hoffman Wheeler's Shell Game With Set-Top Box Rules On the Money, Mike Farrell Altice USA's 'Fearless Reinvention' Event News: SCTE Cable-Tec Expo 2016, Sept. 26-29, Philadelphia SCTE/ISBE Adds 4K, HDR Focus Bookmark This: MCN's Cable-Tec Expo Coverage Get All the News Before, During and After the Show News OPERATORS Comcast Pushes More X1 Updates Newsy Nabs First Cable Carriage Deal Catching the Business Services Wave MARKETING Special Report > Collaboration in an Age of Change: CTAM's Vicki Lins on Marketing Cable in the Digital Era Related: CTAM Names Tami Award Winners NEXT TV Streaming Video Alliance, Consumer Technology Association Eye Quality Guidelines The Smart Bet? Smartphone Growth CONTENT Nielsen to Phase in Total Content Ratings Rami Malek Leads Top Five TiVo Moments in Emmy Awards ID's 'JonBenét: An American Murder Mystery' Sets Network Ratings Record ESPN2 Launching New Show for Hispanic Fans POLICY Tech Pros Union Knocks Set-Top Revamp NTIA Goes on the Road for First IoT Stakeholder Meeting GOP Sens. Urge Dems to Join IANA Hand-Off-Blocking Effort Event Updates News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More OnDemand Summit September 29, 2016 | Manhattan NYC, An Affinia Hotel | New York , NY Learn More NYC Television and Video Week Virtual Reality 20/20 October, 17, 2016 |The TimesCenter | New York , NY Learn More B&C Hall of Fame October, 18, 2016 |Waldorf Astoria | New York , NY Learn More Advanced Advertising October, 19, 2016 |Grand Hyatt | New York , NY Learn More Next TV Summit October, 19, 2016 |Grand Hyatt | New York , NY Learn More Hispanic Television Summit October, 20, 2016 |Grand Hyatt | New York , NY Learn More The Diversity Discussion December 5, 2016 |Convene Conference Center | New York, NY Learn More Broadcast Operations Supervisor Hughes – Gilbert, AZ, United States Editor/Producer Cox Media Group – Charlotte, NC, United States General Sales Manager WWCP-TV/FOX 8 and WATM-TV/ABC 23 – Johnstown, PA, United States Senior TV Broadcast Engineer ideastream – Cleveland, OH, United States See all career listings here.   ©2016 NewBay Media, LLC

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