วันพฤหัสบดีที่ 1 กันยายน พ.ศ. 2559

B&C Today: FCC Sets Auction Restart Date; Marketers Invest in NFL Telecasts

 
 
 

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FCC to Restart Spectrum Auction Sept. 13
New clearing target is 114 MHz
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WHY THIS MATTERS: Stage one ended Aug. 30 with the FCC falling $66 billion dollars or so short of covering the $88.4 billion it needed to close the auction at the clearing target of 126 MHz.
 
Marketers Invest $2.5 Billion in NFL Telecasts
Even big Olympic spenders step up for TV's most dominant draw
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WHY THIS MATTERS: Each one of the networks has sold more inventory than last season, at higher prices, and that's despite the Olympics.
 
CBS Launches Ad-Free Version of All Access
Monthly fee is $9.99, compared to $5.99 with reduced commercials
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WHY THIS MATTERS: All Access features shows from the CBS library and will be the home of the new Star Trek series.
 
On Demand Labor Day Flash Sale–Save 45%
Register by 9/6/16 with code FLASHOD and save on conference rates today.
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More Headlines

 
 
 
 

Jacob Takes Over at Verizon Digital Media Services

Netflix Sets Season 2 for 'Stranger Things'

ABC Locks Up Oscar Telecasts Until 2028

Cartoon Network Bringing Digital 'Magiswords' to Linear TV

Netflix Orders Science Guy's 'Bill Nye Saves the World'

CTIA Touts Spectrum Auction Upside

CBS Gives Big Promo Push to 'Bull'

Meredith Launching Cooking Show Based on An App

Wheeler: FCC May Have to Prioritize Repack Reimbursements

NAB Underwhelmed By Wireless Auction Bids

NBC Sports Network to Air England's Premier League Rugby Matches

Discovery to Launch New Net in Middle East

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