| Today's Top Stories | | #1 | ANA Wants 4As to Acknowledge Transparency Issue
| | | The public bickering between the Association of National Advertisers and the American Association of Advertising Agencies continues with the latest move involving ANA leadership inviting the 4A's board of directors to attend the Oct. 19 ANA "Masters of Marketing" Conference in Orlando. ANA CEO Bob Liodice says at the conference the 4A's board can discuss the transparency issue with ANA board members.
Why This Matters: The relationship between the ANA and 4As is strained to say the least. In conjunction with his invitation, Liodice took a poke at the 4As saying the group has chosen to dismiss recommendations by the ANA in regard to transparency and "essentially call for a preservation of the status quo." Not exactly an enticement for 4A's members to attend the conference.
Three Takes: Ad Age | MediaPost | Adweek
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| | #2 | Marriott Sponsoring Pokémon Go Competitor
| | | The hotel chain through its Marriott Rewards program is giving New Yorker Nick Johnson free hotel accommodations in Paris, Hong Kong and Sydney as the 28-year-old is touring those cities to capture international Pokémon characters as part of the Pokémon One game. Johnson previously captured all 142 U.S.-based Pokémon.
Why This Matters: A great marketing coup for Marriott in that it's a tiny expenditure for a great publicity reward. Adweek reports that the chain and Johnson have recorded his experiences on Snapchat, Twitter and Instagram and have posted photos from Marriott's hotels in the three cities.
A Take: Adweek
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| | #3 | Snapchat Influencers Label Endorsements as Ads
| | | Popular content creators on the social media platform are beginning to label their posts done in conjunction with brands as paid content by using hashtags such as #paid, #ad or #sponsored, Adweek reports. The new practice adheres to Federal Trade Commission guidelines but is new for Snapchat, which unlike other social platforms such as Instagram and Twitter, previously did not require its social celebrity posts to be labeled.
Why This Matters: As more marketers begin using Snapchat, the social platform clearly does not want to jeopardize that ad revenue by going against FTC guidelines. Michael Ostheimer of the FTC says, "If someone is posting something that's either expressly or implicitly an endorsement and they've been paid to do that, it should be disclosed whether it's on Snapchat, YouTube, Twitter, Facebook or anywhere else."
A Take: Adweek |
| #4 Google Denounces Ad Injection (Ad Age)
#5 Viacom Ad Deals Using comScore Data (B&C)
#6 Beauty Brands Try Instagram Stories (Glossy)
#7 Sprite Pulls Sexist Ad in Ireland (Ad Age)
#8 JWT Acquires Turkish Digital Agency (MediaPost)
#9 Droga5 Gets Piece of Mondelez's Trident Account (Adweek)
#10 NARB Says T-Mobile Ad Lacked Disclosure (MediaPost)
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Percentage of U.S. millennial women social media users (i.e. heavy users of at least two social media platforms) who plan to stay updated on the 2016 Summer Olympics by watching TV, according to a survey by Influenster. Some 63% say they will also stay updated via social media, 33% say through friends and family, and 25% through news websites. Only 7% will get their Olympics news from newspapers.
– Reported by eMarketer |
| | Ratings | NBC Wins Tight Night
By Michael Malone NBC took top broadcast honors Wednesday, on a night when the traditional Big Four networks all posted a 1.0 or greater. NBC stood at 1.2 in adults 18-49, per the Nielsen overnights, with a 5 share. ABC and Fox both did a 1.1/4, while CBS was at 1.0/4. The CW scored a 0.4/2. America's Got Talent, fresh off the news of its judges returning next season, did a flat 1.7 from 8-9 p.m. on NBC, followed by a double run of The Night Shift at 0.9 and 0.8. Night Shift scored a 1.1 the week before. ABC had the CMA Music Festival across prime at 1.1, the country music wingding down 8% from last year (the 2015 show itself was down 37% year over year), while Fox aired two hours of MasterChef at 1.1, up 10% CBS' Big Brother climbed 13% to 1.8, before a repeat of Criminal Minds, while American Gothic fell 17% to 0.5. On CW, Penn & Teller: Fool Us rated a flat 0.4. Whose Line Is It Anyway? was down a tenth of a point at 0.4. For more, click HERE |
| | Fates & Fortunes | • DON LANE is leaving Arnold Worldwide after nearly 21 years to become senior VP of brand & creative at DraftKings. According to a report by Adweek's Agency Spy, Lane will leave his post as managing partner and executive VP, executive director on Aug. 15. Lane joined Arnold in 1995 and worked his way up the executive ladder, serving as senior VP, group account director before being named executive VP/executive director in 2008.
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