| Today's Top Stories | | #1 | Liodice Urges Agencies to Fix Transparency Problem
| | | Keeping the pressure on the creative and media agencies and their holding companies following the organization's issuance of the agency transparency report, Association of National Advertisers president and CEO Bob Liodice wrote in a first-person article in Ad Age that instead of complaining about it, the agencies should be working to fix it. The report painted a not so nice picture of the agencies, saying they have been quietly collecting rebates from media companies for running clients' ads with them. "It's time to own up to what is happening and to work cooperatively to fix a process that is clearly broken," Liodice says.
Why This Matters: Many in the agency world have labeled the report "one-sided" and "inconclusive" and say it failed to mention substantial agency investment in helping clients. But Liodice says the problems raised by the report are real and solutions need to happen sooner than later.
A Take: Ad Age
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| | #2 | CBS Nearly Done With Upfront Sales
| | | The network will be the first broadcaster to complete its upfront ad sales for next season, with prices on a cost-per-thousand viewers basis up in the low double digits. The network also sold more inventory in the upfront than it did last year when it held back to sell in scatter. Strongest categories, according to a Broadcasting & Cable report, were retail, financial, pharmaceutical and telecom. And more deals were done than last year with C7 guarantees.
Why This Matters: Among the Big Four broadcast networks, Fox in recent years has been the first network to complete its upfront negotiations. However this past season's ratings and its new show lineup was lackluster and Fox was said to be only about halfway done. Conversely, CBS drew the most primetime viewers again this season and was second among viewers 18-49. As for media buyers trying to hold down ad pricing increases – seems like that strategy didn't work.
Two Takes: B&C | Adweek
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| | #3 | NBCU Integrates Sponsor Into Bravo Star's Teeth
| | | Invisalign, a company that sells clear braces for teeth, will have its product woven into four episodes of the Bravo series Odd Mom Out, Broadcasting & Cable reports. Series star Jill Kargman will be talking about and eventually wearing Invisalign braces in the scripted show. Align Technology, maker of Invisalign, will also be running ads on Bravo and other NBCU lifestyle networks, and viewers will be urged to participate in a social media campaign.
Why This Matters: More and more brands are asking for deeper integrations into broadcast and cable network shows, and this is an example of how the networks are responding. Gone are the days of just having an actress sip a brand name soda for a second or two. This particular integration is blatant and extended promotion of a brand within a scripted show and something that seems like it will become more commonplace across all networks.
A Take: B&C |
| #4 What Olympics Viewers Are Likely to Buy (Adweek)
#5 MediaCom CEO Offers Five Media Plan Keys (Adweek)
#6 Programmatic Playing Larger Role in Upfront (B&C)
#7 Ford to Sponsor Verizon Go90 Series (Ad Age)
#8 Chipotle Aims to Lure Lost Customers (Bloomberg)
#9 Now Intel Has Stories Inside (NYT)
#10 Jeep, Disney Head List of Patriotic Brands (MediaPost)
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Percentage of U.S. homes that have either a DVR or subscription video-on-demand (SVOD), according to Nielsen's first quarter Total Audience Report. That's up from 67% last year. Meanwhile, SVOD has caught up with DVRs in terms of penetration in U.S. TV households with each having a penetration of 50%.
– Reported by Broadcasting & Cable |
| | Ratings | ABC Game Block Rocks
By Michael Malone ABC grabbed broadcast ratings primacy Sunday with its new game block, notching a 1.3 in adults 18-49, per Nielsen's overnights, and a 5 share. NBC was just off the pace at 1.1/4, then CBS at 0.7/3 and Fox at 0.5/2 ABC aired a repeat of America's Funniest Home Videos, then kicked off its primetime gamers. Celebrity Family Feud did a 1.5, $100,000 Pyramid a 1.7 and Match Game a 1.5. Steve Harvey, Michael Strahan and Alec Baldwin, respectively, host the shows. NBC had U.S. Olympics trials throughout prime. Gymnastics did a 1.3 and swimming a 1.0. The Olympics debuts on NBC Aug. 5. 60 Minutes rated a 0.8, up 33%, on CBS before Big Brother scored a 1.5. It did a 1.7 on June 23. It was a big night on cable, with the Game of Thrones finale on HBO and premieres for Ray Donovan and Roadies on Showtime, along with the Shark Week kickoff on Discovery. Fox had the finale of Cooper Barrett's Guide to Surviving Life at 0.3, then a batch of comedy repeats. For more, click HERE |
| | Fates & Fortunes | • BETH HOOPER was named senior VP, strategy and planning at Doner LA, and ADAM FISCHBACH joined the agency as director of experience design. Hooper was most recently VP, strategic planning director at Leo Burnett, where he worked for 20 years in assorted strategic planning positions. Fischbach was previously with RED Interactive, where he worked as lead user experience designer. • MARA BEALEY has joined D.C.-based independent full-service agency White64 as a media planner and buyer. She was previously a media buyer at Amedia, and prior to that at Davis & Company. EMILY SCHEU was appointed a senior media planner, while MICHELLE CHAMMAS was named social media specialist. Also joining the agency was ALEX BELGRAVE as art director. He was previously with IBM Interactive Experience + Mobile in Chicago, where he was responsible for creative mobile experiences for IBM clients.
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Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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