วันพุธที่ 4 พฤษภาคม พ.ศ. 2559

B&C Today: CBS Sees 'Super' Q1 Rise; Nielsen Dismisses Total Audience Delays

 
 
 

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Super Bowl Keys 10% Q1 Rise in CBS Revenue
Free cash flow more than doubles thanks to NFL; predicts 18-49 win in broadcast
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WHY THIS MATTERS: Operating income set a company record, rising 14% to $821 million.
 
Upfronts 2016: Nielsen Dismisses 'Noise' About Total Audience Delays
Execs paint dramatic picture of viewing shifts and insist their tools will keep pace
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WHY THIS MATTERS: Nielsen has been facing increasing scrutiny over its data. Some companies, especially cable players like Viacom and Turner, have begun crafting their own bespoke cross-measurement systems.
 
Watchwith Provides Context for Bloomberg's VidPlus
Connects digital video with relevant editorial and advertising content
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WHY THIS MATTERS: For advertisers, VidPlus creates opportunities to deliver in-program brand messages when viewers are likely to be interested.

 
 

 
 

 
 
 

More Headlines

 
 
 
 

FCC Approves Altice's Purchase of Cablevision

With Record First Quarter Revenue, Nexstar at 'Watershed Moment'

CWA Files FCC Complaint Against Verizon

Syndication Ratings: 'Live' Rises on Constant Coverage of Pending Strahan Exit

NewFronts 2016: Condé Nast Renews 62% of Digital Series

History Developing El Chapo Series '#Cartel'

Amazon Grabs 'Julian Fellowes Presents Doctor Thorne'

Survey: Teens Feel Addicted to Mobile Devices

STX Entertainment Inks Unscripted Production Deals

Vice, ESPN Partner on Content

House Democrats Highlight Set-Top Pushback

Samsung Blu-ray Player Gets UHD Alliance Certification

Survey: Only a Third of Broadband Subscribers Recommend Their Service

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