B&C Today: VAB Compares TV and Digital; Canvs Helps Turner With Branded Content

Broadcasting & Cable Newsletter   Trouble seeing this email?      The best of BroadcastingCable.com delivered to your inbox daily       Our Top Stories         VAB Offers Fair Way to Compare TV and Digital Average audience puts Facebook on par with 'Today' show READ MORE » WHY THIS MATTERS: As measurement companies Nielsen and comScore compete to construct a cross-platform ratings regime that works, the Video Advertising Bureau says it has come up with a formula that provides an accurate snapshot of the number of people using TV versus those using Facebook.   Canvs Helps Turner Target Branded Content Data identifies material most likely to be shared via social media READ MORE » WHY THIS MATTERS: Canvs' technology scouts Twitter, Facebook and YouTube and measures 56 different types of emotional responses — such as exciting or annoying — to programming and branded material.   Michael Strahan to Exit 'Live' on May 13 Leaving three months earlier than initially planned READ MORE » WHY THIS MATTERS: The announcement comes on the heels of Kelly Ripa's return to the show on Tuesday.       More Headlines         Turner Launching Streaming Movie Service Syndication Ratings: Even Is the New Up in Week Ended April 17 Ted Cruz Takes Aim at Municipal Broadband, Cuba Kelly Ripa Returns to 'Live' Almost 11 Million Watch 'Game of Thrones' Premiere Simmons Show 'Any Given Wednesday' Debuts on HBO June 22 Bounce TV's 'Saints & Sinners' Sets Record Google to FCC: Privacy Pledge Unnecessary Streaming Stand-Up Series 'Coming to the Stage' to Get Season 3 Preview on SiriusXM AT&T: FCC Fighting Old Set-Top War more headlines »     Events       Multicultural TV Breakfast at INTX May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA Learn More Next TV Summit & Expo June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA Learn More The Cloud & IP Tech Leadership Summit June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL Learn More News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More OnDemand Summit September 29, 2016 | Manhattan NYC, An Affinia Hotel New York , NY Learn More NYC Television and Video Week Virtual Reality 20/20 October, 17, 2016 |The TimesCenter— NYC Learn More B&C Hall of Fame October, 18, 2016 | Waldorf Astoria— NYC Learn More Advanced Advertising October, 19, 2016 | Grand Hyatt— NYC Learn More Next TV Summit October, 19, 2016 | Grand Hyatt— NYC Learn More Hispanic Television Summit October, 20, 2016 | Grand Hyatt— NYC Learn More more events »     Jobs       Chief Engineer WFSU TV/FM – Tallahassee, FL, United States   IT Systems Analyst, KNBC & KVEA - Evening Shift NBCUniversal – Universal City, CA, United States   Account Executive Sinclair Broadcasting Group – FL, United States   News Director WHEC-TV – Rochester, NY, United States   more jobs »   News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2016 NewBay Media, LLC

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