วันศุกร์ที่ 29 เมษายน พ.ศ. 2559

B&C Today: Comcast's NBCU Buys DreamWorks Animation; Viacom Goes to the Movies

 
 
 

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DreamWorks Animation Bought By Comcast's NBCUniversal
$3.8B deal provides additional content assets
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WHY THIS MATTERS: DreamWorks Animation CEO and cofounder Jeffrey Katzenberg will become chairman of DreamWorks New Media, which includes AwesomenessTV and NOVA.
 
How Viacom's Vantage Ad Unit Goes to the Movies
Data about movie preferences drives ticket sales at box office
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WHY THIS MATTERS: The company is introducing Viacom Vantage Studio Edition, which accounts for the special marketing needs for films and utilizes a data set that provides title level information about which households like to see which pictures.
 
Sen. Markey Eyeing TV Ratings System Complaints
Has held meetings on issue; academics want hearings
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WHY THIS MATTERS: Markey was a driving force behind the TV ratings/V-chip system as a member of the House Telecommunications Subcommittee and has continued to advocate for protecting kids on-air and online ever since.

 
 

 
 

 
 
 

More Headlines

 
 
 
 

Divided FCC Proposes Special Access Remake

Viacom Reports Profit Despite Lower Revenues

Time Warner Cable Adds 21K Video Subs in Q1

AMC CEO Sapan Pay Drops to $17.7M

NCTA Seeks Obama Action on 5.9 GHz Spectrum

Smartphone Market Hits a Ceiling

FCC's Wheeler: Set-Top Proposal Has 'Gotta Be Done'

'Match Game' Back on ABC With Host Alec Baldwin

Wheeler: Charter Merger Conditions Create Competition Zone

Viacom Makes Addressable Advertising Deal With Roku

more headlines »

 
 

 
 

 
 
 
 

Blog Of Note

 
 
 

Happy Birthday, 'Fox News Sunday'
By Michael Malone
Fox News Sunday celebrates 20 years on the air this week, with Chris Wallace sitting in the host's seat for 13 of them. Across his many decades in broadcasting, Wallace says he's never quite seen anything in U.S. politics quite like GOP front-runner Donald Trump. Trump's camp may lack the discipline one expects from a presidential hopeful, but Wallace gives Donald high marks for reading the room—picking up on the "tremendous disaffection with politicians, and politics as usual"—and presenting his message accordingly.
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