| | Broadcasting & Cable Newsletter | | | | | | | | | DreamWorks Animation Bought By Comcast's NBCUniversal | | $3.8B deal provides additional content assets | READ MORE » | | WHY THIS MATTERS: DreamWorks Animation CEO and cofounder Jeffrey Katzenberg will become chairman of DreamWorks New Media, which includes AwesomenessTV and NOVA. | | | | How Viacom's Vantage Ad Unit Goes to the Movies | | Data about movie preferences drives ticket sales at box office | READ MORE » | | WHY THIS MATTERS: The company is introducing Viacom Vantage Studio Edition, which accounts for the special marketing needs for films and utilizes a data set that provides title level information about which households like to see which pictures. | | | | Sen. Markey Eyeing TV Ratings System Complaints | | Has held meetings on issue; academics want hearings | READ MORE » | WHY THIS MATTERS: Markey was a driving force behind the TV ratings/V-chip system as a member of the House Telecommunications Subcommittee and has continued to advocate for protecting kids on-air and online ever since.
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| | Happy Birthday, 'Fox News Sunday' | By Michael Malone
| | Fox News Sunday celebrates 20 years on the air this week, with Chris Wallace sitting in the host's seat for 13 of them. Across his many decades in broadcasting, Wallace says he's never quite seen anything in U.S. politics quite like GOP front-runner Donald Trump. Trump's camp may lack the discipline one expects from a presidential hopeful, but Wallace gives Donald high marks for reading the room—picking up on the "tremendous disaffection with politicians, and politics as usual"—and presenting his message accordingly. | READ MORE » | | | | more blogs » | |
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