B&C BREAKING NEWS: VAB Offers Fair Way to Compare TV and Digital

April 26, 2016 VAB Offers Fair Way to Compare TV and Digital While measurement companies Nielsen and comScore compete to construct a cross-platform ratings regime that works, the Video Advertising Bureau, which represents broadcast and cable TV, has come up with a formula it says provides an accurate snapshot of the number of people using TV versus those using Facebook. VAB's solution is average audience per minute, which takes into account reach, frequency and time spent, the factors that are important to advertisers. Jon Lafayette has the story. More»

©2016 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2016 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400