B&C BREAKING NEWS: AOL Launches Self-Serve Programmatic TV Buying

April 4, 2016 AOL Launches Self-Serve Programmatic TV Buying AOL is launching software that allows agencies to buy national linear TV advertising using programmatic technology on a do-it-yourself basis, and the huge agency holding company Omnicom has agreed to be the launch partner. The new self-serve product gives buyers greater control over the data they use and the money they invest. Jon Lafayette has the story. More»

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