| | Broadcasting & Cable Newsletter | | | | | | | | | TV Viewing Up 7%, comScore Report Says | | Digital tops TV with millennials | READ MORE » | | WHY THIS MATTERS: Earlier this year, comScore, which specialized in measuring web usage, acquired Rentrak, which uses set-top box data to gauge TV viewing. | | | | Cablevision, FourthWall Go National With Analytics | | Set-top box data used to provide insights for programmers and marketers | READ MORE » | | WHY THIS MATTERS: FourthWall will provide census-level viewership data that will enable Cablevision Media Sales to provide insights to clients on a national basis. | | | | Upfronts 2016: NBCU to Host Lone Upfront Presentation for First Time | | Broadcast and cable, and Telemundo, share the New York stage May 16 | READ MORE » | WHY THIS MATTERS: In prior years, NBCUniversal held three upfront presentations, one apiece for broadcast, cable and Telemundo.
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| Advanced Advertising & Measurement Summit New Technology, New Opportunities. April 5, 2016 | Convene Conference Center | New York, New York Learn More Multicultural TV Breakfast at INTX May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA Learn More Next TV Summit & Expo June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA Learn More The Cloud & IP Tech Leadership Summit June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL Learn More News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More | | more events » | |
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