WHY THIS MATTERS:Earlier this year, comScore, which specialized in measuring web usage, acquired Rentrak, which uses set-top box data to gauge TV viewing.
WHY THIS MATTERS:FourthWall will provide census-level viewership data that will enable Cablevision Media Sales to provide insights to clients on a national basis.
In its Cross-Platform report, comScore identifies the top 10 media trends for 2016, which includes insights on digital audience growth, engagement, smartphone apps, mobile ad spend and social media.