Video: The Best vs. the Rest : Deriving Value from Audience Analytics

The Best vs. the Rest : Deriving Value from Audience Analytics An IDC analyst perspective from Dan Vesset, Program Vice President, Business Analytics & Big Data, highlights recent research on how M&E companies are looking to change their relationship with data to better enable data-driven decision making, and specifically in regards to understanding audience behavior. Many companies have begun to use new analytic methods and new data types and sources. Are you taking full advantage of these availabilities? Watch this short video to find out. Brought to you by:

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