Know Your Audience: Using Data to Drive Profits

Using Data to Drive Profit: Top 10 Keys for Using Data Analytics in the Media and Entertainment Industry Netflix was able to circumvent the traditional (and very expensive) "pilot" TV test process because they had in-depth knowledge about their viewers based on advanced analytics. Similarly, AMC Networks used advanced analytics to gain a richer picture of whom their viewers are and what they want to better understand how to keep their attention in an increasingly crowded entertainment marketplace. These examples from illustrate just two of the ways advanced analytics can provide extremely valuable insight into today's media viewers. Broadcasters: download this must-read whitepaper to learn ten best practices for successfully implementing data analytics to understand audiences and attract new viewers, increase viewer loyalty and drive profits in the media and entertainment (M&E) industry. Brought to you by:

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