| | | Top Stories - Sept. 30, 2015 | ComScore, Rentrak to Merge
| TV-measurement firm comScore said it will merge with Rentrak in an all-stock deal. more | WHY THIS MATTERS: The merger creates a formidable No. 2 to ratings industry giant Nielsen. |
| Google Intros New Chromecast Models | Google used its 2015 Nexus launch event Tuesday to unveil two newly redesigned models of its popular Chromecast adapter. more | WHY THIS MATTERS: Along with introducing the new and improved hardware, Google strengthened the platform's programming line-up with support for Showtime now and Sling TV coming soon.
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| Comcast Launches 'Watchable' Beta | Looking to connect with millennials and other younger audience sets, Comcast on Tuesday launched a beta version of Watchable, the MSO's anticipated online, cross-platform video service that offers a curated selection of shows and content from about 30 partners, including Buzzfeed, GoPro, AwesomenessTV, Maker Studios, Refinery29, Vice and Vox Media, among others. more | WHY THIS MATTERS: Available via a website and an iOS app, the beta service is accessible to non-Comcast subscribers, creating competition to Verizon's invitation-only go90 video service trial also aimed at millennials. |
| | Video/Blogs/Events
| | News
| | Event Updates | Advanced Advertising October 20, 2015 | Waldorf Astoria, New York Featured Keynote: Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal How Advanced Advertising is Changing Video Ad Sales Learn More Content Show October 21-22, 2015 | The Park Central Hotel, New York Featured Keynote Q&A with: Mort Marcus, Co-President, Debmar-Mercury Ira Bernstein, Co-President, Debmar-Mercury Interviewed by: Wendy Williams, Executive Producer and Host, "The Wendy Williams Show" Going Deep With Syndication Powerhouse Debmar-Mercury Learn More Hispanic TV October 22, 2015 | The Park Central Hotel, New York Featured Keynote: Gonzalo Del Fa, President, GroupM Multicultural Turning Loyal Viewers into Your New Customers Learn More Next TV NY October 21, 2015 | The Park Central Hotel, New York Featured Keynote: Jay Sures, Managing Director, United Talent Agency Interviewed by: Dan Abrams, Founder and CEO, Abrams Media and Chief Legal Affairs Anchor, ABC News Strategies for an OTT World With UTA's Jay Sures Learn More | | | | | | | | ©2015 NewBay Media, LLC | |