WHY THIS MATTERS:The all-stock deal will create a No. 2 to measurement industry giant Nielsen. ComScore CEO Serge Matta will lead the combined company with Rentrak chief Bill Livek becoming executive vice chairman and president.
WHY THIS MATTERS:This year's rookies opened their seasons in a tight race with Disney-ABC's FABLife and Warner Bros.' Crime Watch Daily matching numbers with each at a 0.8 live plus same day national rating, according to Nielsen Media Research. FABLife is cleared in 85% of the country, while Crime Watch Daily is cleared in 92%.
WHY THIS MATTERS:Hulu's ad-free subscription offering is off to a good start, said CEO Mike Hopkins. The exec cited that a "big chunk" of potential users would not subscribe to the ad-supported version of Hulu.
Trevor Noah's debut as Daily Show host Monday night had so much Eau de Jon Stewart spritzed around the set, the only thing that was missing was Stewart himself.
Advanced Advertising October 20, 2015 | Waldorf Astoria, New York Featured Keynote: Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal How Advanced Advertising is Changing Video Ad Sales Learn More
The Content Show October 21-22, 2015 | The Park Central Hotel, New York Featured Keynote Q&A with: Mort Marcus, Co-President, Debmar-Mercury Ira Bernstein, Co-President, Debmar-Mercury Interviewed by: Wendy Williams, Executive Producer and Host, "The Wendy Williams Show" Going Deep With Syndication Powerhouse Debmar-Mercury Learn More
Hispanic TV October 22, 2015 | The Park Central Hotel, New York Featured Keynote: Gonzalo Del Fa, President, GroupM Multicultural Turning Loyal Viewers into Your New Customers Learn More
Next TV NY October 21, 2015 | The Park Central Hotel, New York Featured Keynote: Jay Sures, Managing Director, United Talent Agency Interviewed by: Dan Abrams, Founder and CEO, Abrams Media and Chief Legal Affairs Anchor, ABC News Strategies for an OTT World With UTA's Jay Sures Learn More