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| | ComScore, Rentrak to Merge | | Deal creates stronger no. 2 measurement firm to Nielsen | READ MORE » | | WHY THIS MATTERS: The all-stock deal will create a No. 2 to measurement industry giant Nielsen. ComScore CEO Serge Matta will lead the combined company with Rentrak chief Bill Livek becoming executive vice chairman and president. | | | | Syndication Ratings: Rookie Race Opens Tight | | 'FABLife,' 'Crime Watch Daily' tie in their national ratings debut | READ MORE » | | WHY THIS MATTERS: This year's rookies opened their seasons in a tight race with Disney-ABC's FABLife and Warner Bros.' Crime Watch Daily matching numbers with each at a 0.8 live plus same day national rating, according to Nielsen Media Research. FABLife is cleared in 85% of the country, while Crime Watch Daily is cleared in 92%. | | | | Hopkins: Hulu's Ad-Free Option Expands Sub Pool | | Reels in those who never would've subscribed to ad-supported model | READ MORE » | | WHY THIS MATTERS: Hulu's ad-free subscription offering is off to a good start, said CEO Mike Hopkins. The exec cited that a "big chunk" of potential users would not subscribe to the ad-supported version of Hulu. | |
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| Advanced Advertising October 20, 2015 | Waldorf Astoria, New York Featured Keynote: Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal How Advanced Advertising is Changing Video Ad Sales Learn More The Content Show October 21-22, 2015 | The Park Central Hotel, New York Featured Keynote Q&A with: Mort Marcus, Co-President, Debmar-Mercury Ira Bernstein, Co-President, Debmar-Mercury Interviewed by: Wendy Williams, Executive Producer and Host, "The Wendy Williams Show" Going Deep With Syndication Powerhouse Debmar-Mercury Learn More Hispanic TV October 22, 2015 | The Park Central Hotel, New York Featured Keynote: Gonzalo Del Fa, President, GroupM Multicultural Turning Loyal Viewers into Your New Customers Learn More Next TV NY October 21, 2015 | The Park Central Hotel, New York Featured Keynote: Jay Sures, Managing Director, United Talent Agency Interviewed by: Dan Abrams, Founder and CEO, Abrams Media and Chief Legal Affairs Anchor, ABC News Strategies for an OTT World With UTA's Jay Sures Learn More | | more events » | |
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