| Today's Top Stories | | #1 | Union Deals Make Digital Video More Costly at Traditional Agencies
| | | With so many new commercials being filmed, clients are looking to save money by not having to pay union actor-sized wages. That's putting pressure on agencies who've signed agreements with SAG-AFTRA to find ways to work outside the terms of the union contracts or lose business. And the agencies aren't disagreeing about the problem. One C-suite agency exec told Ad Age: "We're using so much more of the talent that you can't pay the same rates as when you created just a few TV spots a year."
Why This Matters: Traditional agencies who signed deals with the union are at a competitive disadvantage because several digital agencies that declined to sign can charge less for their work. Those agencies include 360i, R/GA, DigitasLBi, Droga5, 72andSunny and Anomaly.
A Take: Ad Age
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| | #2 | Yahoo Looks for Ad Tech Revival With Gemini
| | | The company's self-serve ad-buying platform has been improving its mobile ad capabilities and also its data offerings, The Wall Street Journal reports. Gemini, which was launched in February 2014, allows marketers to buy ads that can run on Yahoo properties and other websites and mobile apps. Yahoo has been running behind both Google and Facebook in terms of tech features it can offer ad buyers and also how it shares its data with them.
Why This Matters: Yahoo is hoping its tweaks to Gemini will help it gain better traction and more usage among the ad-buying community and bring in more ad dollars.
A Take: WSJ
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| | #3 | Major Marketers Push to Reach Millennial Gamers
| | | T-Mobile and Samsung are joining Coca-Cola, Procter & Gamble, Geico, American Express, Taco Bell, Pizza Hut and HTC in entering the gaming space by sponsoring e-sports teams and tournaments, running experiential pushes at events and creating interactive experiences on gaming platforms, Ad Age reports.
Why This Matters: Gaming is still largely untapped and provides a major opportunity for advertisers who want to target those hard to reach millennials in an uncluttered environment.
A Take: Ad Age
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| #4 Cable Networks Stuffing More Ads Into Programs (B&C)
#5 More Bad News About Former Subway Spokesman Jared Fogle (Business Insider)
#6 Imgur Tries to Find Ways to Get Advertisers Involved (Adweek)
#7 Pink Floyd Guitarist Turns Jingle Into Single (WSJ)
#8 Media Buyers Are Sold on Vox Media (Digiday)
#9 Social Influencers Get #Selective About @Endorsements (NYT)
#10 Ford's Cancer Program Makes Big Ad Buy on Hallmark Networks (B&C)
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Percentage of Twitter user U.S. teens (ages 13-17) and college-age millennials (ages 18-24) who intend to purchase new tech items such as headphones and laptops during their back-to-school shopping this year, according to a poll by Twitter.
– Reported by eMarketer
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| | MBPT Spotlight | Big Screen Qualities Allow Brands to Harness a Valuable Audience
By Katy Loria, president and chairman, Cinema Advertising Council
With the TV upfronts wrapping, buyers and planners looking to score some summer wins before heading to vacation are looking at cinema scatter opportunities for the 3Q, while looking forward to one of the most anticipated fall and winter movie line-ups ever.
From niche to blockbuster fare, the 2015-2016 season includes the final Hunger Games and newest Mission: Impossible and Star Wars to name just a few, as with clients looking to take meetings before the typical August wrap of the cinema upfront.
But why cinema?
The lights are low, the volume is up. The eyes of an engaged audience are glued to the screen. And, the best part if you're a brand marketer or their media buying and planning agency? The audience can't change the channel or scroll to another page.
How is the film audience different from people watching TV? And how is technology affecting cinema advertising?
For more, click HERE
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| | Fates & Fortunes | • PAUL DARLING has joined Publicis' ad tech solutions unit VivaKi as chief financial officer. He was most recently executive VP, finance, at Leapfrog Online and has also worked at Ipsos, Millward Brown and the Aegis Group. He succeeds Jim Collins, who filled that role as executive VP, global finance, and who recently took a position at another Publicis agency, Leo Burnett.
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| | What They're Watching | BROADCAST RATINGS
'Big Brother,' CBS Lead Repeat-Heavy Sunday
CBS' Big Brother led a repeat-heavy Sunday, down 5% from last week. CBS tied ABC for the top spot but led in total viewers. Bachelor in Paradise returned for the first night of its two-night premiere. Save My Life: Boston Trauma dipped 11%. Fox and NBC aired repeats.
For more, click HERE
CABLE RATINGS
Another Thursday, Another 'Teen Mom' Win
Teen Mom II was the top original cable program for the third straight week. The MTV show nabbed a 0.8 rating among adults 18-49, down two-tenths, and 1.4 million viewers on Thursday. Three programs tied for second with a 0.6 demo rating. Syfy's WWE Smackdown reeled in 2.4 million viewers, while History's Mountain Men and Alone drew 2.8 million and 2.1 million viewers, respectively.
For more, click HERE
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| Overnight Ratings: Sunday, August 2
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | 60 MINUTES | 0.9 | 8.3 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 0.7 | 3.9 | | UNIVISION | AQUÍ Y AHORA | 0.6 | 1.6 | | NBC | AMERICA'S GOT TALENT (R) | 0.5 | 2.6 | | FOX | BOB'S BURGERS (R) (7)
BOB'S BURGERS (R) (7:30) |
0.5
0.5
|
1.4
1.2
| | TELEMUNDO | FINDING NEMO | 0.2 | 0.5 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 1.8 | 6.3 | | ABC | BACHELOR IN PARADISE | 1.0 | 3.4 | | NBC | AMERICA'S GOT TALENT (R) | 0.8 | 3.6 | | UNIVISION | JOAN SEBASTIAN: EL REY DEL JARIPEO | 0.8 | 2.0 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 0.7
0.5
| 1.8
1.4
| | TELEMUNDO | FINDING NEMO | 0.3 | 0.9 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | BACHELOR IN PARADISE | 1.1 | 3.7 | | NBC | AMERICAN NINJA WARRIOR (R) | 0.9 | 3.3 | | UNIVISION | JOAN SEBASTIAN: EL REY DEL JARIPEO | 0.9 | 2.2 | | FOX | FAMILY GUY (R) (9)
THE LAST MAN ON EARTH (R) (9:30) | 0.7
0.4
| 1.6
1.2
| | CBS | MADAM SECRETARY (R) | 0.5 | 3.5 | | TELEMUNDO | CONAN THE BARBARIAN | 0.3 | 0.8 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR (R) | 1.0 | 3.3 | | ABC | SAVE MY LIFE: BOSTON TRAUMA | 0.8 | 3.2 | | UNIVISION | SAL Y PIMIENTA | 0.7 | 1.9 | | CBS | CSI: CYBER (R) | 0.5 | 3.6 | | TELEMUNDO | CONAN THE BARBARIAN | 0.3 | 0.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Odd Mom' Might Be Out...
Bravo's second scripted series and first scripted comedy Odd Mom Out concludes its first and probably only season (10 p.m.). The half-hour show, which stars Jill Kargman, whose book Momzillas was the inspiration for the series, has averaged a 0.3 18-49 demo rating and 660,000 viewers. That's about half of what Bravo's Real Housewives of New York draws, and even that series is down from season's past. The upshot: Bravo heavily promoted Odd Mom and hoped it would draw some of the Real Housewives audience but it didn't. Perhaps this fictitious show appeared to make fun of the reality moms featured in RHONY.
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| • ...But CW Hopes 'Significant Mother' Draws Better
The CW has struggled during the past few summers to introduce a successful sitcom to its lineup, but it has high hopes for Significant Mother (9:30 p.m.), which one reviewer describes as "Three's Company for millennials." The series is set in Portland and follows a young restaurant owner who learns his best friend Jimmy is dating his mom. Jonathan Silverman of Weekend at Bernie's is in the cast, and episodes are dotted with appearances by celebrities Denise Richard, Linda Gray and Jerry O'Connell. The show's writers, Richard Keith and Erin Cardillo, also pop up as characters. The upshot: The CW seems to be going all out with this series and leading it out of one of its most-watched summer shows, Whose Line Is It Anyway? But what's with the show's title?
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| • N.Y. Mobsters on the Lam
AMC's "Mob Mondays" concludes with the eighth and final episode of The Making of the Mob: New York (10 p.m.). Like the previous seven Mondays, AMC will air famous mob movies throughout the day leading up to its docudrama series, which portrays the rise and fall of famous mobsters. The Upshot: Despite the ratings shortcoming, AMC has just renewed the docudrama series for another run with The Making of the Mob: Chicago. Guess they are hoping Al Capone pulls in more viewers than Meyer Lansky.
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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