| Today's Top Stories | | #1 | Nearly a Third of NY Times Ad Revenue Now Digital
| | | The company reported that its digital ad revenue rose 14.2% in second quarter to $48.3 million, which totaled 32.5% of total ad revenue, up from 26.9% in same quarter a year ago. Meanwhile, print ad revenue declined by 12.8%, although it still makes up the bulk of the company's ad revenue.
Why This Matters: The days of the print newspaper continue to fade away and more readers shift to getting their news digitally, and more newspaper companies enhance their online and mobile content to draw advertisers to this expanding audience.
Three Takes: Ad Age | NYT | Reuters
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| | #2 | Major CPG Marketers Enter 'Content Sequencing' Deal With OneSpot
| | | Mondelez, Kraft Heinz, Prestige Brands and Cargill have joined the roster of OneSpot, the ad-tech firm that sequences the sending out of content based on how people respond to what they already seen or what they are doing online, Ad Age reports. The goal is to be useful in the consumers' "path to purchase" without overwhelming them with the same continuous messages to the point of annoying them.
Why This Matters: With content marketing being used more and more by brands, this is a way to run a more orderly digital campaign. Remington found that using OneSpot's content sequencing behind its i-Light Pro hair removal system in 2013 helped triple its sales at Amazon.
A Take: Ad Age
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| | #3 | Internet of Things Still a Mystery to Many Ad Execs
| | | A survey by Advertiser Perceptions conducted for MediaPost finds that ad executives have a relatively low understanding of the "Internet of Things" (IoT), however, they all see it growing in importance over the next several years and believe it will impact the ways they engage with consumers down the road. As for the numbers, about 25% said they have little or no knowledge about IoT, and another 25% believe they have a good or extremely good knowledge of it. The rest are in the middle.
Why This Matters: As electronics and technology become more and more sophisticated, the amount of data that will be generated is going to continue to grow and pretty much come from everywhere. Marketers and agencies are going to need to know how to tap into this data. So for those with little or no knowledge of IoT, they better start educating themselves.
A Take: MediaPost
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| #4 Three BBH Interns Create 'Small Billboards for Big Causes' (Adweek)
#5 Whataburger Gets Free Publicity by Joining Drake-Meek Mill Feud (Digiday)
#6 Dannon Invites Agencies to Pitch Content Projects (Ad Age)
#7 How Ronda Rousey Is Building Her Brand (Digiday)
#8 Ogilvy & Mather Does Real-Time Data Deal (Adweek)
#9 How to Improve Brand Metrics With YouTube (Ad Age)
#10 Moonves Says CBS Is Getting $5M Per Super Bowl Spot (B&C)
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Percentage of growth in consumer engagement with both organic marketing and paid ads on Instagram during first quarter 2015, compared to first quarter 2014, according to social analytics company Shareablee. Twitter engagement increased by 32% and Facebook by 27%.
– Reported by eMarketer
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| | MBPT Spotlight | Third Time Not a Charm for Univision as Fox Wins July Sweeps
By John Consoli
For the first time in three years, Univision did not win the broadcast network July sweeps in the 18-49 demo, this year finishing fourth behind ABC, NBC and winner Fox.
Not that the July sweeps mean a whole lot to marketers any more. In fact, even when the broadcasters used to go all out to win the other three sweeps months ratings battles during the regular season, the summer month was never much of a priority for the English-language networks.
But for Univision, it was a chance to make a splash and show marketers that the Hispanic network could play with the English-language networks and out-draw them in the most advertiser-desired demo. Univision always did have a slight built in advantage in that its primetime novelas from 8-11 p.m. were always first run in July, whereas much of the English-language networks' July programming was in repeats.
What made this July different for Univision? And which network won among viewers 18 to 34?
For more, click HERE
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| | Fates & Fortunes | • NANNETTE LaFOND-DUFOUR was named to the newly created position of chief client officer at McCann Worldgroup. She was most recently president of the McCann Beauty Team that handles the L'Oreal account. She will continue overseeing the L'Oreal account but will relocate from Paris to New York. LaFond-DuFour has been with McCann since 2012. Prior to that she was global business director at DDB Worldwide and also served as business director at Kaplan Thaler Group.
• ABC Family has made several hires in programming strategy and research. SIMRAN SETHI joins the company as senior VP, original programming and development. GEORGE CHEN joins as VP, strategy and business development. KARISSA ZIGAROVICH comes on board as director, consumer insights. And JENNIFER GERSTENBLATT was promoted to VP, current programming. Sethi joins ABC Family from NBC, where she was senior VP of comedy development for four years. Prior to that she served as VP of development at Adam Sandler's company, Happy Madison. Sethi replaces Brooke Bowman. Chen was previously director of business development at Disney/ABC Television Group, where he handled business efforts for ABC primetime, daytime and late night digital media. Zigarovich was most recently director, marketing and programming insights at MTV. Gerstenblatt replaces Kelly Goode who is departing the network.
• JUSTIN WILLIAMS was promoted to the newly created position of senior VP of digital ventures for TBS and TNT. He will be based in Atlanta and report to Kevin Reilly, president of TBS and TNT and chief creative officer, Turner Entertainment. Williams was most recently VP of digital for TBS and TNT since 2013. He will continue to work on developing a digital strategy for the networks, but will also seek out strategic opportunities for new ventures, investments and partnerships in the digital area. Williams has also served as senior director and general manager of NASCAR.com for Turner Sports.
• KEN PARKS is leaving his position as chief content officer at Spotify to become executive chairman of startup Internet television service Pluto TV. He will begin his new role in October. Parks will be replaced at Spotify by Stefan Blom, who is currently chief strategy officer.
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| | What They're Watching | BROADCAST RATINGS
'Mr. Robinson' Premieres Solid
Summer comedy Mr. Robinson premiered two episodes Wednesday, ranking as the second highest-rated summer comedy debut since The Goode Family in 2009 (only behind Undateable). America's Got Talent dipped to a series low and Last Comic Standing fell 7%. NBC came in first. CBS followed. Big Brother jumped 17% and Extant matched last week. Fox finished in third. MasterChef and Home Free fell a tenth ABC trailed in fourth. Celebrity Wife Swap was even. The CW premiered a new season of America's Next Top Model, which was even with last summer's premiere.
For more, click HERE
CABLE RATINGS
'Deadliest Catch' Drops to Tie 'Have and Have Nots' Tuesday
OWN's The Haves and the Have Nots tied Discovery's Deadliest Catch with a 0.9 rating among adults 18-49 to lead all original cable programs Tuesday. Haves and Have Nots, even with last week, reeled in 3.2 million viewers, while Deadliest Catch, down one-tenth, lured 2.3 million viewers. ABC Family's Pretty Little Liars nabbed a 0.8 in the demo and 2.0 million viewers. Jon Stewart's third-to-last Daily Show drew a 0.6 rating and 1.6 million viewers on Comedy Central.
For more, click HERE
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| Overnight Ratings: Wednesday, August 5
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.1 | 6.6 | | NBC | AMERICA'S GOT TALENT | 1.4 | 6.9 | | FOX | MASTERCHEF | 1.4 | 4.8 | | UNIVISION | AMORES CON TRAMPA | 0.8 | 2.3 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.7
0.6
| 3.9
3.1
| | CW | AMERICA'S NEXT TOP MODEL | 0.4 | 1.2 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | MR. ROBINSON (9)
MR. ROBINSON (9:30) | 1.2
1.0 | 4.6
3.8 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) |
0.9
0.9 |
3.4
3.3 | | CBS | EXTANT | 0.8 | 4.7 | | FOX | HOME FREE | 0.8 | 2.9 | | UNIVISION | LO IMPERDONABLE | 0.7 | 2.2 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.7 | 1.5 | | CW | A WICKED OFFER | 0.3 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | LAST COMIC STANDING | 1.4 | 4.7 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.0 | 2.2 | | CBS | EXTANT | 0.8 | 4.9 | | ABC | CELEBRITY WIFE SWAP | 0.8 | 3.0 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.7 | 1.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Jon Stewart Says Good-Bye
The host of Comedy Central's The Daily Show (11 p.m.) since 1999 says farewell to viewers. Guest stars for the final show have not been announced but there has been some speculation that Stephen Colbert could make an appearance. Comedy Central is running a best of The Daily Show marathon leading up to his final episode. South African comedian Trevor Noah will replace Stewart as host. The upshot: The Daily Show has averaged a 0.4 18-49 demo rating and 1.3 million viewers, and its median age is 35. The network has been seeking $1.5 million for a commercial in the finale; that also includes spots in several other programs on Viacom networks.
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| • Back on the Runway
Lifetime's fashion competition series premieres season 14 at 9 p.m., with Heidi Klum returning as host and Time Gunn, Nina Garcia and Zac Posen back as judges. The 16 new hopefuls will be competing for a prize package worth more than $500,000 and the right to be labeled the next great American designer. Guest judges this season will include actresses Ashley Tisdale and Tracee Ellis Ross, singers Mel B and Ciara and model Hannah Davis. The upshot: Project Runway averaged 0.7 18-49 demo rating and 2.3 million viewers last season, impressive numbers for a cable series first telecast in 2004. The series should still be a prime location for fashion advertisers.
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| • CW Breaks Up With 'Dates'
Dates, the half-hour scripted British series that follows two people each episode who met on an online dating service and then get together in person, ends its summer run on The CW (9:30 p.m.). Dates aired for only one season in the U.K. in 2013 and did not do well there, averaging just 1.3 million viewers. It did worse on The CW, averaging a paltry 0.1 18-49 demo rating and 550,000 viewers. The upshot: Yes, The CW is experimenting with different types of summer programming, but this seems to have been a waste of time and money for the network and its advertisers.
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Phone: 201-314-0424 | Send Email
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