Content Show Session Spotlight: CROs, the New Content Gatekeepers
PANEL DISCUSSION: CROs: The New Content Gatekeepers
Beth Grieve Chief Revenue and Partnerships Officer AwesomenessTV
Greg Economou EVP/CRO Dick Clark Productions
Michael Thornton Chief Revenue Officer Starz
Chief Revenue Officers are responsible for monetizing your content and depending on the organization they can have varying involvement in its development. In this discussion with leading CROs you'll learn how high-level content strategies are set, how business decisions are made and the insights that content producers need to know about developing content that sells.