| Today's Top Stories | | #1 | Burger King Marketing Stunt Calls for 'Cease-Fire' With McDonald's
| | | In full-page newspaper ads in The New York Times and Chicago Tribune, the hamburger chain publicly asked (tongue in cheek, of course) rival McDonald's to partner with it to create a McWhopper in honor of Peace Day, which is on Sept. 21 and supports global non-violence and a day of ceasefire during conflicts. McDonald's, in a Facebook post, turned the offer down but labeled the proposal a "great idea" for a "good cause." The stunt was a combined effort from BK agencies including Y&R, Code & Theory, The David Agency, Horizon Media and PR agency Alison Brod.
Why This Matters: For the price of two full-page newspaper ads, Burger King got an enormous amount of media coverage and publicity.
Three Takes: WSJ | Adweek | Ad Age
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| | #2 | CMOs to Spend More Money on Social, Mobile Despite Inability to Prove ROI
| | | Social media spending currently accounts for 10.7% of marketing budgets, according to a study by Duke University's Fuqua School of Business, which surveyed 255 U.S. marketing execs. And mobile advertising is expected to increase by 160% over the next three years. However the study also found that only 15% of the marketers surveyed believe they currently have the proper tools to measure the impact of their social media spending. "Most companies are still in the learning phase, hiring outside agencies to support them," says Christine Moorman of Duke, who served as director of The CMO Survey.
Why This Matters: Mobile usage by consumers is growing at an enormous rate, so marketers are going to need to get up to snuff quickly on how to most effectively spend their mobile marketing ad dollars.
Three Takes: MediaPost | Ad Age | WSJ
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| | #3 | Starcom, Audi Partner With PlaceIQ on Mobile Data
| | | The media agency and the automaker have both signed up with the tech company that will work to help them track potential consumers as they move from retail location to retail location, The Wall Street Journal reports. The will be accomplished via PlaceIQ's new offering, the Enterprise Place Visit Rate. Audi is not a Starcom client.
Why This Matters: Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, says the goal is to help clients figure out how mobile location data can be useful in their ad efforts but cautions that such data and how it can be effective is still in its infancy and will take time to be useful at scale for most brands.
A Take: WSJ
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| #4 CBS Sees Colbert as Ad Dollar Draw (B&C)
#5 Malvertising Up 300% in 2014 Across Search, Display, Video (MediaPost)
#6 Russia Pulls P&G, Other Western Brands From Stores (Ad Age)
#7 WPP's Xaxis Lets Asia-Pacific Marketers Pay Only for Viewable Ads (MediaPost)
#8 Brands Targeting Back-to-College Students on Snapchat (Digiday)
#9 Pizza Hut Is Official Pizza of ESPN Fantasy Football (Ad Age)
#10 Lowe's Finds Success on Pinterest and Vine (Digiday)
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|  | • 470,855
Total number of subscribers that the 13 largest pay TV providers in the U.S. lost in second quarter 2015, according to data from Leichtman Research Group. It is the worst quarterly loss of subscribers ever. Satellite company DirecTV lost the most subscribers — 133,000. Among the cable operators, Comcast lost 69,000 subscribers and Time Warner lost 43,000.
– Reported by eMarketer
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| | MBPT Spotlight | FS1 Begins Third Year With Lots of Momentum
By John Consoli
Fox Sports 1 recently celebrated its second birthday, and execs overseeing the network believe it is right where they projected it would be based on the assorted metrics necessary for long-term success.
"We're at least where we wanted to be, if not ahead of many of our goals," says Eric Shanks, president, COO and executive producer of Fox Sports. "On a lot of metrics, we are have surpassed our targets."
After a relatively quiet first year, FS1 ramped up its live programming in its second year, adding the MLB Division and League Championship Series games; U.S. Open and other USGA Championships; the FIFA Women's World Cup; NASCAR Sprint Cup races; and more recently Bundesliga soccer.
How much did live events contribute to Fox Sports 1's ratings increase? And can FS1 close the gap with sports leader ESPN?
For more, click HERE
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| | Fates & Fortunes | • ANDY KAPLAN, president of worldwide networks at Sony Pictures Television, was elected chairman of the board of NATPE. He succeeds Jordan Levin, who served in the post for four years. Levin is currently chief content officer at the NFL. Previously, he served as executive VP and general manager of Microsoft-Xbox Entertainment Studio.
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| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Slips as NBC Wins Tuesday
America's Got Talent dipped 9% and Hollywood Game Night fell two-tenths, as NBC topped Tuesday. CBS finished in second. Zoo jumped 10%. ABC followed, with Extreme Weight Loss down a tenth from last week. Fox came in fourth. Are You Smarter Than A 5th Grader dropped a tenth. The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Love & Hop Hop' Outscores Football Monday
Even the NFL could not stop the momentum of Love & Hip Hop: Atlanta, as the VH1 program led all original cable programs for the sixth straight week. Love & Hip Hop charted a 1.7 rating among adults 18-49, even with last week, on Monday and 3.3 million viewers, edging out the Bengals-Buccaneers preseason NFL matchup on ESPN, which reeled in a 1.6 rating and 4.2 million viewers. VH1's Black Ink Crew debuted its fourth season to a 1.1 rating and 2.2 million viewers. The third season finale of Lifetime's Devious Maids drew a 0.5 and 1.5 million viewers. The premiere of the second half of Switched at Birth's fourth season on ABC Family nabbed a 0.4 in the demo and 979,000 viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, August 25
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.1 | 9.9 | | CBS | NCIS (R) | 1.0 | 8.4 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.1 | | ABC | FRESH OFF THE BOAT (R) (8)
FRESH OFF THE BOAT (R) (8:30) | 0.7
0.6 | 2.7
2.2 | | TELEMUNDO | AVENIDA BRASIL | 0.6 | 1.3 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER? | 0.5 | 2.4 | | CW | THE FLASH (R) | 0.3 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.2 | 10.6 | | CBS | ZOO | 1.1 | 6.3 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.3 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.7 | 1.4 | | ABC | EXTREME WEIGHT LOSS | 0.6 | 2.1 | | FOX | BROOKLYN NINE-NINE (R) (9)
THE LAST MAN ON EARTH (R) (9:30) | 0.4
0.3 | 1.4
1.2 | | CW | iZOMBIE (R) | 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.2 | 2.0 | | NBC | HOLLYWOOD GAME NIGHT | 1.1 | 4.4 | | CBS | NCIS: NEW ORLEANS (R) | 0.8 | 5.7 | | ABC | EXTREME WEIGHT LOSS | 0.6 | 2.5 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.6 | 1.6 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'MasterChef' Luring Younger Viewers
Season 6 of the Fox summer series (8 p.m.) continues to weed out contestants for the $250,000 grand prize. This week the remaining chefs will participate in a restaurant takeover and judges Gordon Ramsay, Graham Elliot and Christina Tosi will decide who makes the cut. The show's rating among adults 18 to 49 and its total viewers are down. But the 1.5 rating it is still drawing places it among the Top 10 broadcast primetime shows. The upshot: MasterChef's ability to draw a solid summer 18-49 demo number has led Fox programming brass to renew the series for a seventh season. |
| • Another Comedy Joins NBC Summer Lineup
The Carmichael Show stars comedian Jerrod Carmichael in an irreverent half hour inspired by his life with his outspoken family — dad David Alan Grier and mom Loretta Devine — and therapist in-training girlfriend played by Amber West (9 p.m.). The series will air on consecutive weeks with back-to-back episodes. The upshot: NBC originally was going to air The Carmichael Show following another new sitcom, Mr. Robinson. Instead, the network decided to run back-to-back episodes of Mr. Robinson for a few weeks on Wednesday nights and now The Carmichael Show will replace it in the time period. The Carmichael Show gets a nice lead-in from first-run versions of America's Got Talent, so that should help draw in a large audience.
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| • 'Mr. Robot,' 'Suits' Shut Down for the Season
The freshman USA drama Mr. Robot airs its first season finale (10 p.m.). The network ordered a second season of the series before the first episode premiered. Starring Rami Malek as cybersecurity expert by day who by night joins a hacker group looking to destroy the evil company he's paid to protect, the series has won acclaim from TV critics but has produced disappointing live-plus same day ratings of 0.5 in the 18-49 demo and 1.4 million viewers. Legal drama Suits' fifth season summer finale airs at 9. It has already been renewed for a sixth season. Suits has averaged a 0.6 demo rating and 2.2 million viewers, compared to a 0.7 and 2.3 million last season. The upshot: Lesson to be learned — don't order a second season of a series before the first season premieres.
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