The U.S. over-the-top (OTT) market will exceed $8 billion by 2018.
Is your company positioned to fully leverage this explosive market? Offering OTT services opens the door to great opportunities, but also presents challenges.
Research consultancy MTM's new report and webinar identifies the driving forces for OTT in the U.S. Forty-five leading entertainment content and service providers participated in the study, offering their predictions on the prospects for premium OTT. This comprehensive study contains valuable market insights, including:
- How premium OTT services will be evolving in the U.S. over the next three years
- The prospects for new entrants, mainstream offerings, and niche services
- Key success factors for OTT