| Today's Top Stories | | #1 | UM Named North America Media Agency for Coca-Cola
| | | The beverage giant has selected UM in a review that included several other agencies, including incumbent MediaVest and MediaCom, which does work with Coke globally. UM will be the lead agency for all of Coke's media planning, buying and media analytics in North America. MediaVest and MediaCom will continue to work on the global Coke account, along with Carat/Dentsu.
Why This Matters: This is a major ad spending account and a sizable loss for MediaVest. Coca-Cola spent more than $406 million on measured media in the U.S. last year, according to Kantar Media. It is one of the first major account changes announced, among more than 20 pending.
Two Takes: Ad Age | MediaPost
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| | #2 | Dads Feeling Left Out of Family Marketing Campaigns
| | | A Yahoo ad study finds that more than half of U.S. dads are active in household shopping decisions, including the purchase of apparel. Yet half of the dads in the study feel most household goods ads, including back-to-school campaigns, do not address them in that decision-maker role,MediaPost reports. And when dads are addressed in ads for groceries or laundry products, it is done in a way that pokes fun at them.
Why This Matters: Another study finds dads tend to spend more on back-to-school shopping items than moms. Lauren Weinberg of Yahoo says marketers are missing an opportunity by not targeting dads more. "Our research shows that highly involved dads are the new norm, and should be a part of the parenting conversation year-round," she says.
A Take: MediaPost
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| | #3 | NBCU Begins Major Marketing Effort for 2016 Summer Games
| | | The company's 18 networks next Wednesday at 8 p.m. will televise a simultaneous 60-second Olympic promotion, according to B&C. Promos will be streamed on more than 50 NBCU websites, which will also host banner ads and produce Olympic editorial content. NBC's Today show and Nightly News will also feature live reports from Rio. "This will be the most extensive one-year marketing effort ever for an Olympic Games," says John Miller, chief marketing officer of NBC Sports Group.
Why This Matters: The Olympics is both a huge financial investment for NBCU and a major source of ad revenue. The more enthusiasm the marketing campaign can generate among viewers, the better for the Games' advertisers. And website promotion throughout the year before the games air also gives marketers more digital ad opportunities.
A Take: B&C
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| #4 ZenithOptimedia Predicts Linear TV Viewing Will Decline in 2016
#5 Carat USA Owed $37M as Relativity Media's Largest Unsecured Creditor (Adweek)
#6 Small Agency Tips for Navigating the Pitch Process (Ad Age)
#7 Kraft Mac & Cheese Dinner to Be Renamed 'KD' in Canada (Adweek)
#8 Integral Ad Science Raises $67M to Tackle Fraud, Ad Effectiveness Issues (WSJ)
#9 Common Misperceptions About Mobile Advertising (eMarketer)
#10 Microsoft to Stop Serving Content Ads (MediaPost)
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Percentage of U.S. media company executives who are most concerned about their ability to deliver to their audience via digital, mobile and social channels, according to a study by Market Measurement.
– Reported by eMarketer
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| | MBPT Spotlight | As Brand Endorsers, LGBT Entertainers Are Doing OK
By John Consoli
Caitlyn Jenner's coming out as a transgender woman has spurred lots of media articles and some studies — including a report by Nielsen — about the impact that lesbian, gay, bisexual or transgender celebrity entertainers can have when promoting marketers' brands.
The goal of marketers is to sell products and it is becoming evident that if celebrity endorsers are well liked and have a large following that can be influenced by their touting a particular product, then it doesn't really matter what lifestyle they identify with.
Ellen DeGeneres, who came out publicly as a gay woman in 1997 during the fourth season of her TV sitcom Ellen, is now in her 12th season as host of her syndication talk show. According to Nielsen, she has an awareness rating 61% higher and a likeability rating 35% higher than the average talk show host. And nearly 40% of the people who are aware of her view her as a role model.
So, it's no wonder why American Express, CoverGirl and JC Penny have all at one point signed her up to be a spokesperson for their products.
Do consumers tend to buy products endorsed by top LGBT celebrities? And how did the Caitlyn Jenner's likability ratings change after her interview with Diane Sawyer?
For more, click HERE
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| | Fates & Fortunes | • ANGELA COURTIN has joined Fox Broadcasting as executive VP and chief marketing officer. She will be responsible for Fox network's overall brand strategy and will oversee on-air and off-air promotion, advertising, national media, multiplatform and affiliate marketing and social media. Courtin was most recently chief marketing officer at Relativity Media. Prior to that, she was president of Dentsu Aegis Network U.S., where she worked across the company's agencies, including Carat and McGarryBowen, among others.
• Target Media has expanded its senior leadership team, as YONI SCHWARTZ was named to the newly created position of senior VP, client growth & development. He will oversee all U.S. based sales efforts for Target Media. He was previously a senior account executive for KYW Newsradio, Philadelphia, a unit of CBS Radio. Also, JOANNA DREXEL-BLEVINS and RACHEL RICORDS were promoted to senior VP digital & strategy and senior VP, media, respectively. Drexel-Blevins will oversee the agency's digital and online team, while Ricords will head the company's media division, including planning, buying and research. Drexel-Blevins was previously associate VP of media strategies, while Ricords was media director.
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| | What They're Watching | BROADCAST RATINGS
'Big Brother,' CBS Lead Pack Thursday
Big Brother was the top show Thursday night, rising 5% from last week. Under the Dome followed, even with last week. CBS led broadcasters, while NBC finished in second. Food Fighters fell 13% and Dateline Mystery matched last week. ABC followed up in third. Astronaut Wives Club jumped 33%, while Mistresses remained even. Rookie Blue fell 13%. Fox came in fourth. Boom! was flat. The CW's Beauty and the Beast was even with last week. The 9 p.m. broadcast of Dates was even, while the 9:30 p.m. spiked a tenth.
For more, click HERE
CABLE RATINGS
'Duck Dynasty' Shoots to Top Wednesday
A&E's Duck Dynasty was down a tenth Wednesday but still led all original cable programs with a 0.8 rating and 2.2 million viewers. The Game on BET came in second, reeling in a 0.7 in the demo and 1.4 million viewers. Lifetime's Little Women: LA nabbed a 0.5 in the demo and 1.3 million viewers, while the second season premiere of The Carbonaro Effect on TruTV drew a 0.3 and 787,000 viewers.
For more, click HERE
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| Overnight Ratings: Thursday, July 30
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | THE BIG BANG THEORY (R) (8)
MOM (R) (8:30) |
1.5
1.1 |
7.1
5.4 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.5 | | ABC | THE ASTRONAUT WIVES CLUB | 0.8 | 4.0 | | NBC | FOOD FIGHTERS | 0.7 | 3.6 | | FOX | BOOM! | 0.6 | 1.9 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 | | CW | BEAUTY AND THE BEAST | 0.2 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.0 | 6.3 | | NBC | DATELINE MYSTERY (R) | 1.0 | 5.1 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.2 | | ABC | MISTRESSES | 0.7 | 3.1 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.7 | 1.7 | | FOX | BONES (R) | 0.4 | 2.3 | | CW | DATES (9)
DATES (9:30) | 0.1
0.2 | 0.6
0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | DATELINE MYSTERY (R) | 1.1 | 6.0 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.2 | | CBS | UNDER THE DOME | 1.0 | 4.6 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.8 | 2.1 | | ABC | ROOKIE BLUE | 0.7 | 3.6 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • TNT's 'Cold Justice' Gets a Spinoff
The cable network is premiering a new reality investigation series, Cold Justice: Sex Crimes, Friday night at 10, leading out of — and spinning off of — the original Cold Justice series at 9 p.m. Cold Justice is an unscripted procedural that follows former Texas prosecutor Kelly Siegler and former crime investigator Yolanda McClary as they look into murder cases that have gone years without being solved. Sex Crimes will follow former Texas prosecutors Casey Garrett and Alicia O'Neill; Garrett is a protégé of Siegler's and O'Neill also worked with her as a forensic DNA expert. The upshot: Cold Justice, now in its third season, is averaging a 0.3 18-49 demo rating and 1.5 million viewers. The audience transition should be seamless.
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| • 'Atlanta Plastic' Hopes to 'Bring It!' on Lifetime
The Dancing Dolls from Jackson, Miss., return for the second half of season 2 of Bring It! on Friday night (9 p.m.). It will lead into a new Lifetime reality series Atlanta Plastic at 10 p.m. Atlanta Plastic follows three of the city's top African-American plastic surgeons who get some of the most unimaginable requests from patients. The upshot: Bring It! averaged a 0.6 18-49 demo rating and 1.5 million viewers during the first half of its second season, very similar to its first season numbers. It draws a large number of moms who might also find the story lines on Atlanta Plastic interesting and stay tuned in.
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| • More Hookups and Heartbreak in 'Paradise' on ABC
ABC's summer series Bachelor in Paradise premieres Sunday night at 8 before moving to its regular time period on Monday night at 8, as this mix of The Bachelor and The Bachelorette begins its second season. The series features castoffs from the two ABC series, back now in a "romantic paradise" in Mexico. The upshot: Last summer, Bachelor in Paradise drew a very-good-for-summer 1.4 18-49 demo rating and 5.1 million viewers. While it fell short of The Bachelorette's ratings, which it replaced, it gave advertisers another show to reach a strong number of 18-49 viewers during the summer, when most of them abandon broadcast.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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