| Today's Top Stories | | #1 | TV Networks Fail to Reach Consensus on Nielsen Expansion Plan
| | | The Video Advertising Bureau, made up of cable and broadcast ad executives, took a vote on several recommendations regarding Nielsen's plan to expand its ratings sample but did not reach a consensus on any specific one, MediaPost reports. Among the alternatives voted on: do nothing and let the expansion take place this September; delay it until Jan. 2016; delay it till Sept. 2016; scrap the plan completely.
Why This Matters: Nielsen would not have to abide by any of the recommendations, so coming up with one would have been basically symbolic. However, the networks are Nielsen's clients, so their opinion should carry some weight — especially a majority opinion.
A Take: MediaPost
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| | #2 | WPP Plans to Offer Services in Cuba
| | | The agency holding company has been maneuvering to establish a presence in Cuba where it can deliver services in conjunction with local agencies in that country, MediaPost reports. WPP has been in contact with a number of Cuban agencies in hopes of establishing partnership agreements in assorted marketing areas. It has also been advising its international clients about entering the Cuban market.
Why This Matters: Earlier this year WPP negotiated a contract with Cuban government-owned Palco Group and WPP has a permanent executive based in Havana. The holding company believes as the Cuban market opens up, it will be able to contribute significantly to the $1.6 billion it now generates from the overall Latin America market.
A Take: MediaPost
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| | #3 | Reelz to Televise Miss USA Pageant
| | | After being dumped by NBC, the Donald Trump-owned pageant will be televised by cable channel Reelz. Both NBC and Univision dropped the July 12 telecast after Trump's recent negative comments about Mexican immigrants.
Why This Matters: Reelz is available in 70 million homes, but its ratings are very small compared to NBC or to most of the larger cable networks. Even if the advertisers who were scheduled to run in the telecast on NBC remain, they will be reaching only a fraction of the original broadcast audience.
Two Takes: B&C | Adweek
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#4 Turner Finishes Upfront Sales (Adweek)
#5 Facebook Testing Video Ad Revenue Sharing With Creators (WSJ)
#6 Movie Studios Major Ad Spenders on Summer TV (Ad Age)
#7 NBC Running Major Campaign to Draw Fans to NASCAR Telecasts (MediaPost)
#8 Why Brands Struggle With Authenticity (Ad Age)
#9 Brands Tap into Women's World Cup Fervor via Twitter (Adweek)
#10 Samsung Campaign Targets Enterprise Market (Ad Age)
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|  | • 96
Percentage of fashion brands that used Instagram in second quarter 2015, according to data from L2 Think Tank. That's an 11% increase over the same period last year, and vaulted Instagram over Twitter, which was used by 94% of fashion brands.
– Reported by eMarketer
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| | MBPT Spotlight | Earlier Start for Discovery's Shark Week, Same Result — Advertising Is Sold Out
By John Consoli
The 28th annual Shark Week, Discovery Channel's biggest event of the year and television's longest running summer special event, begins Sunday night at 8 p.m. with ad avails and sponsorships across all seven nights of primetime programming once again sold out.
This year's Shark Week is kicking off earlier than ever before and in addition to its July programming, Discovery will also offer a special weekend of all-new Shark Week programming in late August. In all, Shark Week will include 19 hours of primetime programming, in addition to the nightly Shark After Dark show that will air beginning 11 p.m. each night.
Ben Price, executive VP of ad sales for the network, says moving Shark Week up to start on July 4th weekend helps better accommodate advertisers who want to reach a mass audience at the start of summer.
Which sponsors are taking their first bite out of Shark Week? And how are advertisers being integrated into Shark Week programming?
For more, click HERE
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| | Fates & Fortunes | • DAVID KROLL was named executive VP and chief marketing officer at MillerCoors, succeeding Andy England who is leaving the company. And KEVIN DOYLE was appointed president, sales and distributor operations, replacing Ed McBrien, who is also departing. England held the exec VP and CMO role at MillerCoors since 2008. Prior to that, he was CMO of Coors, prior to its merger with Miller. Before that he was a VP at Hershey Company. Kroll joined MillerCoors in 2012 as VP, innovation. Prior to that he was with Procter & Gamble. Doyle has been with Miller and subsequently MillerCoors since 1983.
• IIAN BEN-HANAN was promoted to VP of college sports programming at ESPN. He was previously VP, programming and acquisitions for college football programming at ESPN. Ben-Hanan will now manage relationships and rights acquisitions activities for the network's entire college sports portfolio. He has been with ESPN since 2002 when he joined as a programming associate for college basketball and the X Games.
• TAMMY SOARES was promoted to president of digital customer engagement agency Rosetta. She was most recently executive VP at the agency, overseeing its Western region. Soares will report to Shannon Denton, CEO of Razorfish Global North America. Both Rosetta and Razorfish are part of Publicis Groupe.
• ANDREW ESSEX, vice chairman and cofounder of Droga5, is leaving the agency. Essex has been vice chairman since 2013, after stepping down as CEO.
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| | What They're Watching | BROADCAST RATINGS
'Extant' Second Season Premieres Down
CBS' Extant returned Wednesday for its second season to a series-low rating. Big Brother was down 14% from last week. Fox tied CBS. MasterChef dropped a tenth and Bullseye jumped 13%. ABC finished in fourth. Its lone original on the night, Celebrity Wife Swap, dipped 11%. The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Deadliest Catch' Tops Tuesday Again
For the third consecutive week, Discovery's Deadliest Catch led all original cable programs Tuesday, reeling in a 1.0 rating among adults 18-49, even with last week, and 2.6 million viewers. Coming in second was OWN's The Haves and the Have Nots, which drew a 0.9 in the demo and 3.3 million viewers. MTV's Scream — leading out of Teen Wolf's 0.5 rating and 1.2 million viewers — debuted to a 0.5 in the demo and 1.0 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, July 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 1.8 | 5.8 | | FOX | MASTERCHEF | 1.4 | 4.3 | | NBC | AMERICA'S GOT TALENT (R) | 1.1 | 5.3 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.7
0.7
| 3.8
3.2
| | UNIVISION | AMORES CON TRAMPA | 0.7 | 2.1 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 | | CW | ARROW (R) | 0.3 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR (R) | 1.2 | 4.3 | | CBS | CRIMINAL MINDS (R) | 0.9 | 5.6 | | FOX | BULLSEYE | 0.9 | 2.8 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) | 1.0
0.7 | 3.7
2.9 | | UNIVISION | LO IMPERDONABLE | 0.7 | 1.9 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.2 | | CW | SUPERNATURAL (R) | 0.3 | 1.1 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR (R) | 1.3 | 4.4 | | ABC | CELEBRITY WIFE SWAP | 0.8 | 2.9 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.8 | 1.7 | | CBS | EXTANT | 0.7 | 5.2 | | UNIVISION | QUE TE PERDONE DIOS | 0.7 | 2.1 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Food Fighters' Compete on NBC
The summer cooking competition series, which pits amateur cooks against professional chefs, returns on NBC (8 p.m.). Adam Richman, who also hosts Travel Channel's Man Finds Food, returns as host of Food Fighters. This season some kid contestants have been added to the amateur teams. Among the pro chefs on the show are Rocco DiSpirito, Nadia G, Lorena Garcia, Duff Goldman and Eric Greenspan. Top prize is $100,000. The upshot: Last summer Food Fighters averaged a 1.1 18-49 demo rating and 4.5 million viewers which is not bad for a short-run replacement series. NBC has it leading into drama Aquarius, however, so not sure how much of an audience flow there will be.
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| • 'Beauty and the Beast' Stagnant
The CW fairy tale reboot starring Kristin Kreuk returned for season 3 (8 p.m.) on June 11 and is basically duplicating its low ratings from season 2 last summer when it averaged a 0.3 in the 18-49 demo and 841,000 viewers. Through its first three episodes this summer, it is averaging a 0.3 in the demo and 850,000 viewers. The upshot: Despite the network's confidence in the series, neither its millennial audience nor some of the new older CW viewers seem to have taken to this series. Looks like its going to be a long, low-rated summer for Beauty and the Beast.
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| • 'Olympus' Ends Season on Syfy
The 13-episode mythology series will air its season and probably series finale (11 p.m.). Olympus follows the adventures of Hero, the illegitimate son of a king, who wants to understand his past as he tries to learn his destiny. The upshot: Syfy tried to boost viewership of the series by using WWE Smackdown, which averages a 0.7 18-49 demo rating and 2.5 million viewers, as a lead-in. Didn't work. So Syfy moved it to 11 p.m. Olympus has averaged just a 0.2 demo rating and 560,000 viewers. It premiered with just 894,000 but by last week was down to 382,000. Safe to say this series will be canceled.
| The Media Buyer & Planner Newsletter will not be published Friday. Have a terrific 4th of July Weekend. See you again Monday, July 6.
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