| Today's Top Stories | | #1 | Mediavest USA Named Keurig Green Mountain Media Agency
| | | The agency was selected following a formal review and will be responsible for all U.S. media strategy and media planning, according to a MediaPost report. Havas Worldwide was the incumbent and will continue to serve as creative agency of record for the company that specializes in coffee, coffee makers and teas with its innovative brewing technology.
Why This Matters: In the current marketplace with so many accounts going up for review, any agency win is a good one. In this case, Keurig spends about $50 million to $60 million a year on media.
A Take: MediaPost
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| | #2 | Benefit Becomes 'Sharknado's First Cosmetics Sponsor
| | | The San Francisco-based makeup brand has signed a cross-portfolio deal with NBCU, parent of Syfy network which will televised the Sharknado 3 movie on July 22. The deal includes a custom vignette featuring the movie's star Tara Reid, along with an integration in the movie, Ad Age reports. The vignette will air on Syfy, Bravo and E! in advance of the movie.
Why This Matters: Not many beauty brands advertise in sci-fi programming, but Nicole Frusci, VP-brand marketing at Benefit Cosmetics, says her company is "thrilled to be Sharknado's first-ever beauty brand partner." She adds, "It was a no-brainer for Benefit to join, as we strive to be fun and disruptive wherever possible."
Two Takes: Ad Age | B&C
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| | #3 | Exec Says MDC Is Ready to Poach Some Business
| | | Chief financial officer David Doft says his agency holding company loves when accounts go up for reviews because it likely causes competing agencies to concentrate on keeping those accounts and often results in them neglecting other clients, particularly their small- and medium-sized ones, MediaPost reports. That, he says, presents opportunity for MDC Partners. "Every major player has their most senior people fighting to hold these accounts which causes disruption."
Why This Matters: Doft acknowledges that while MDC may not be able to compete for the largest accounts, picking up more smaller accounts grows the agency's reputation and status. Are you listening Publicis, WPP, IPG, SMG and Havas?
A Take: MediaPost
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#4 Dollars Appear Down as Upfront Begins to Move (B&C)
#5 Universal McCann Testing Automated Communication Within Messaging Apps (Ad Age)
#6 Nissan Awarded Naming Rights to Tennessee Titans Stadium (Automotive News)
#7 Nielsen Rolls Out Analytics for Mid-Sized Markets (MediaPost)
#8 Christmas in July -- Online Holiday Shopping Forecast (Digiday)
#9 Unilever CMO Says Size Doesn't Matter Anymore in Marketing (MediaPost)
#10 Univision Drops Trump's Miss USA Pageant Over Comments About Mexican Americans (B&C)
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Percentage of U.S. IT and business executives who say the biggest challenge to the implementation of Big Data is data quality, according to poll by 2nd Watch. Outdated infrastructures was listed by 20%, a lack of internal expertise by 18%, followed by government and security challenges, 17%.
– Reported by eMarketer
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| | MBPT Spotlight | Liberty, Equality and Fraternity for All TV Advertising
By Brendan Condon, CEO, AdMore
With the 2015 upfront market in full swing, we find ourselves at a watershed moment as the medium we've always known as conventional television converges with the rest of the emerging digital media landscape.
What's interesting about this collision of tectonic media plates is not that the linear Grande Dames of TV are joining the digital party, but just as the NewFronts just one-upped the Upfronts, digital media and business culture are bringing traditional TV to a voluntary heel and changing it for the better.
From producers to packagers to marketers and the collective brands they represent, we're all witnessing the last desperate gasps of aristocratic video delivery and instead embracing the dawn of democratization of content and its consumption.
How are major marketers taking advantages of the new opportunities digital technology is creating in TV? And how can these changes help smaller networks distinguish themselves?
For more, click HERE
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| | Fates & Fortunes | • ROGER AILES has signed a new long-term deal to stay on as chairman and CEO of Fox News. Ailes, 75, was signed through 2016 and the new deal will extend that. He will also continue as chairman of Fox Television Stations. Ailes previously reported solely to 21st Century Fox chairman and CEO Rupert Murdoch, but the hierarchy is being reorganized. Ailes will continue to report to Rupert, but will also report to son James, who will replace Murdoch as CEO effective July 1, and also to Lachlan Murdoch who will become executive cochairman.
• MITCHELL CAPLAN was named chief marketing officer at IBT Media, which operates the International Business Times and recently acquired Newsweek. Caplan was most recently CMO of creative agency Olson. He was also previously CMO at McCann and at Young & Rubicam.
• JOSE VALLE was named president of political & advocacy sales at Univision, while JAIME JIMENEZ was given the additional responsibility for Univision Radio content and Univision Radio's operating hubs in Los Angeles, Miami and San Antonio. Valle was most recently president of Univision Radio since 2011. Jimenez has been executive VP, Univision Local Media, where he was responsible for half of Univision's local TV and radio stations. He will now add oversight of radio content for Univision's 67 radio stations.
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| | What They're Watching | BROADCAST RATINGS
'Big Brother' Tops Wednesday as CBS, NBC Tie
CBS' Big Brother kicked off its 17th season Wednesday, down 13% from last summer's premiere. The Briefcase finale was even with last week. CBS tied NBC. Fox followed in third. MasterChef dipped 7% from the previous week, while Bullseye dropped 10%. ABC finished in fourth. Its lone original on the night Celebrity Wife Swap was up 13%. The CW aired repeats.
For more, click HERE
CABLE RATINGS
No Originals Catch Up to 'Deadliest' on Tuesday
Discovery's Deadliest Catch improved a tenth from last week's episode to finish as the top original cable program Tuesday, luring a 1.0 rating among adults 18-49 and 2.7 million viewers. Coming in second was ABC Family's Pretty Little Liars, which attracted a 0.8 in the demo — up from 0.7 last week — and 1.8 million viewers. History's Counting Cars, premiering its fifth season, raced to a 0.5 rating for each of its half-hour installments; the 9 p.m. episode drew 1.6 million viewers, while 1.8 million tuned to the 9:30 half-hour. That led into new History reality series Leepu & Pitbull, which reeled in a 0.4 rating and 1.5 million. Clipped on TBS sliced its way to a 0.5 in the demo and 1.3 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, June 24
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.0 | 6.8 | | FOX | MASTERCHEF | 1.4 | 4.6 | | NBC | AMERICA'S GOT TALENT (R) | 1.3 | 5.9 | | UNIVISION | AMORES CON TRAMPA | 1.0 | 2.5 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.9
0.8
| 4.2
3.6
| | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 | | CW | ARROW (R) | 0.3 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR (R) | 1.2 | 4.3 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) | 1.0
0.9 | 3.8
3.3 | | CBS | THE BRIEFCASE | 0.9 | 4.7 | | FOX | BULLSEYE | 0.9 | 2.8 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.2 | | TELEMUNDO | TIERRA DE REYES | 0.4 | 1.2 | | CW | SUPERNATURAL (R) | 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR (R) | 1.3 | 4.3 | | CBS | CRIMINAL MINDS (R) | 0.9 | 5.3 | | ABC | CELEBRITY WIFE SWAP | 0.9 | 3.1 | | UNIVISION | QUE TE PERDONE DIOS | 0.9 | 2.3 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.8 | 1.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • New Game Show on Fox Goes 'Boom!'
Fox premieres a summer series hosted by comedian Tom Papa titled Boom! (8 p.m.). Teams of three players have to defuse ticking "slime-bombs" by cutting wires related to correct answers to questions. Inside the bombs is stuff like mashed potatoes and guacamole. Losing teams get doused. Winners get prizes. Boom! is a hit in Israel and comes from the company that brought Rising Star to ABC last summer. The upshot: Young viewers watching the Nickelodeon Kids' Choice Awards love to see presenters get slimed. How fascinating it will be for adults remains to be seen.
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| • CBS Goes 'Under the Dome'
The sci-fi drama based on Stephen King's bestselling novel about a town suddenly sealed off from the rest of the world by a large transparent dome returns for its third summer (9 p.m.) with a two-hour episode. Under the Dome moves to its regular time period at 10 p.m. next week. Marg Helgenberger joins the cast as part of a new, extended story arc. Last summer, Under the Dome averaged a 1.6 18-49 demo rating and 7.2 million viewers, a big dip from two summers ago when it premiered with a 2.7 in the demo and 11.2 million viewers. The upshot: Sci-fi shows rarely hold onto their ratings season-to-season, particularly on broadcast. So it's possible that Under the Dome could lose more live viewers this summer. However, the series had a huge delayed audience last summer that averaged 4.1 million additional viewers over a seven-day period.
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| • 'Blue' Summer on ABC
The summer police drama Rookie Blue returns for its sixth season (10 p.m.) The series stars Missy Peregrym as officer Andy McNally and follows her and an ensemble cast of officers on the job and in their personal lives. Last summer the series averaged a 1.0 18-49 demo rating and 5.2 million viewers, almost the same as the 1.1 demo rating and 5.1 million viewers it averaged the summer before. The upshot: Rookie Blue is one of ABC's highest-rated dramas each summer and seems to have a steady core audience that tunes in to watch its short run of episodes each year.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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