| Today's Top Stories | | #1 | Cadillac to Sponsor First New York Fashion Week for Men
| | | The automaker signed a two-season deal during which it will produce a variety of events and provide Cadillac vehicles to shuttle important attendees around, Ad Age reports. Other sponsors for the first ever Men's Fashion Week so far include Shinola, Amazon Fashion and Dreamworks. New York Fashion Week, where women's fashions are traditionally shown, recently lost Mercedes-Benz as its sponsor.
Why This Matters: "I am very much interested in taking Cadillac into the world of fashion," says the brand's president Johan de Nysschen. One reason may be to try to change the perception among the fashion industry's millennials and Gen Xers that Cadillac is a brand for older consumers.
A Take: Ad Age
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| | #2 | Amazon Cloud High in Fraudulent 'Bot' Traffic
| | | Research data from advertising fraud detection company Fraudlogix found some of the largest and best-known Internet service providers carry the most fraudulent traffic, The Wall Street Journal reports. Topping the list of "bad" Internet service provides was Amazon's cloud service, which accounted for 7.7% of all the "bad" IP addresses Fraudlogix tracked, and just 0.5% of the "good ones." Other service provides Comcast and Time Warner also racked up lots of "bad" IP addresses, but they delivered more of the "good" ones.
Why This Matters: Fraudlogix says the good news for marketers is that the fake traffic coming from Amazon servers is easy to weed out and they can simply eliminate all traffic coming from those fake IP addresses.
A Take: WSJ
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| | #3 | Comcast Acquires Advanced Ad Company Visible World
| | | The cable giant has added addressable and programmatic ad capabilities with the acquisition. Visible World has worked with more than 300 advertisers, reaching approximately 80% of U.S. cable homes, with an addressable footprint of 3 million homes, according to a MediaPost report.
Why This Matters: Comcast has been an early mover in dynamic ad insertion and addressable advertising. This deal enables it to expand on the scope of services it can offer to marketers.
Two Takes: B&C | MediaPost
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#4 Brands Silent on Caitlyn Jenner in Social Media (Ad Age)
#5 Agency Zambezi Ends Partnership With Kobe Bryant (MediaPost)
#6 Analyst Sees Reduced TV Ad Spending on the Horizon (B&C)
#7 Four Ways to Ensure an Interactive Experience Tells Brand's Story (Ad Age)
#8 Yahoo's 'Community' Gets Strong Social Media Engagement (WSJ)
#9 Modelo Especial Signs Soccer Stars for Summer Campaign (MediaPost)
#10 Simulmedia Software Targets Consumer Behavior, Not Demos (B&C)
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|  | • 64
Percentage of U.S. and U.K. senior marketers who say increased efficiency is a major benefit of running programmatic brand ad campaigns, according to a poll by Econsultancy. The next major benefit on the scale of importance is reduced overall advertising costs, mentioned by 58%.
– Reported by eMarketer
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| | MBPT Spotlight | Billboards Still Work, Outdoor Advertising Assn. of America Says
By John Consoli
The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising.
Major marketers are big believers in OOH. The top 10 largest spenders on outdoor advertising in the first quarter were McDonalds, Apple, MetroPCS, Verizon, Warner Bros. Pictures, T-Mobile, Chase, Citi, HBO and Samsung.
Marketers showing the largest percentages of growth were Charles Schwab, Cadillac, Microsoft, Google, Universal Pictures, Verizon, Warner Bros. Pictures, American Express, New York State Lottery, T-Mobile, Samsung, Cox, Chick-Fil-A, Geico, MetroPCS, HSBC and Apple.
How much time do people spend engaging with outdoor advertising? And can a billboard make you want to go to a fast food restaurant in the next 60 minutes?
For more, click HERE
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| | Fates & Fortunes | • MARC MATHIEU is leaving his post as senior VP-marketing at Unilever to join Samsung, according to an Ad Age report. Unilever confirmed his departure and intent to join Samsung, but Samsung officials were not immediately available for comment. Mathieu, who had been with Samsung since 2011, could succeed Todd Pendleton, chief marketing officer of Samsung's U.S. mobile division, who left in April.
• STEVE STURM has joined the Television Bureau of Advertising to the newly created position of executive advisor, automotive, within its national business development division. Sturm was most recently automotive category development officer at AOL. Prior to that he had a lengthy career at Toyota, where he rose to group VP corporate communications, strategic planning and research for Toyota Motor North America.
• GREG PENNER has moved up to chairman of Wal-Mart Stores, succeeding his father-in-law Rob Walton. He's been on the board of directors since 2008 and was named vice chairman last June.
• ANTHONY ANDERSON and TRACEE ELLIS ROSS, who costar in the ABC sitcom Black-ish, will cohost this year's BET Awards that will air live on June 28.
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| | What They're Watching | BROADCAST RATINGS
ABC Dominates With Record NBA Finals Opener
An overtime thriller to tip off the 2015 NBA Finals helped ABC easily outpace its broadcast competition on Thursday. The Golden State Warriors' overtime win over LeBron James and the Cleveland Cavaliers scored an overnight household rating that was up 24% over last year's Game 1 and the highest for an NBA Finals opener ever on ABC. The game also notched record local ratings for Cleveland (41.4) and San Francisco (28.9). Fox was in second. Bones and Wayward Pines were each down a tenth. NBC returned Hannibal for its third season to a series low, while Aquarius fell 36% in its second episode. Earlier, Dateline was down a tenth. CBS and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'The Game' Is the Winner on Wednesday
BET's The Game was the top original cable program Wednesday, drawing a 0.7 rating among adults 18-49 and 1.3 million viewers. HGTV's Brother vs. Brother reeled in a 0.6 in the demo and 2.5 million viewers. Also generating a 0.6 rating was ESPN's coverage of the College Softball World Series, which attracted 2.3 million viewers.
For more, click HERE
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| Overnight Ratings: Thursday, June 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | JIMMY KIMMEL LIVE (8)
NBA COUNTDOWN (8:30) | 2.7
3.6
| 7.9
9.6
| | CBS | THE BIG BANG THEORY (R) (8)
THE ODD COUPLE (R) (8:30) | 1.4
1.1 | 7.4
5.8 | | NBC | DATELINE | 1.1 | 6.4 | | FOX | BONES | 1.1 | 5.1 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.3 | | TELEMUNDO | AVENIDA BRASIL | 0.3 | 1.0 | | CW | iZOMBIE (R) | 0.3 | 0.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | NBA FINALS | 5.3 | 13.9 | | FOX | WAYWARD PINES | 1.1 | 4.2 | | CBS | MOM (R) (9)
MIKE & MOLLY (R) (9:30) | 1.0
1.0
| 5.8
5.5
| | UNIVISION | LO IMPERDONABLE | 0.8 | 2.1 | | NBC | AQUARIUS | 0.7 | 3.9 | | TELEMUNDO | TIERRA DE REYES | 0.4 | 1.1 | | CW | THE VAMPIRE DIARIES (R) | 0.2 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | NBA FINALS | 5.9 | 14.9 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.8 | 1.9 | | NBC | HANNIBAL | 0.7 | 2.6 | | UNIVISION | QUE TE PERDONE DIOS | 0.7 | 2.1 | | CBS | ELEMENTARY (R) | 0.6 | 4.5 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • 'For Better or Worse' Takes a Break
The Oprah Winfrey Network scripted series about the ups and downs of dating and marriage airs its sixth season finale Friday night at 9. The series ran for its first two seasons on TBS where it averaged 2.1 million viewers its first season and 1.4 million its second, when the network dropped it. Oprah picked it up and for seasons 3-5, For Better or Worse averaged about 1 million viewers per episode. It slipped a lot this season, averaging just a 0.2 in the 18-49 demo and 720,000 viewers. The upshot: Despite its loss of viewers, For Better or Worse will be back with new episodes the network ordered in February. The series is produced by Tyler Perry Studios which has three other successful series on OWN — The Haves and The Have Nots, If Loving You Is Wrong and Love Thy Neighbor. OWN wants to keep Tyler Perry happy.
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| • 'Say Yes to the Dress' Ending Season 13
This long-running TLC reality series will air its season 13 finale Friday night at 9. Say Yes to the Dress, set in Kleinfeld Bridal in Manhattan where prospective brides search for their perfect wedding dresses, has resulted in four spinoffs during its run but the original is finally starting to lose viewer interest. This season it drew a 0.3 18-49 demo rating and 1.1 million viewers, but for most of the season has drawn short of the 1 million mark, despite lots of guest star appearances. The upshot: Say Yes to the Dress has been a staple for a long time on TLC and still draws a chunk of females for beauty product advertisers on low-viewing Friday nights. Still, this may very well be its final season.
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| • Answering Prayers on Lifetime
Reality series Preach, which premieres on Lifetime network Friday night at 10, follows four females who believe God has given them the ability to heal the sick, see the future and rid people of addictions. The women are known as "Prophetesses." The upshot: Lifetime has a primarily female audience and network execs are hoping this series appeals to them. But they ordered only six episodes, which means they can cut their losses if viewers find Preach too extreme and tune out, or don't tune in at all.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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