B&C's Upfront Central: The Latest News From the 2015 Upfronts and Beyond

April 22, 2015 Top Stories Upfronts 2015: BET Feels Love From Black Viewers At a time when diversity is creeping into the most popular shows on the biggest networks, BET is reminding advertisers that it has the key to African-Americans' hearts and wallets. At upfront presentations this week, BET showed off the results of research it has done into TV brand love; introduced programming featuring familiar faces including Brandy, Kelly Rowland, Queen Latifah and Whoopi Goldberg; and took a shot at Nielsen. More» Turner Signs Major Streaming Pact With Hulu Hulu has signed a major streaming pact with Turner Broadcasting that will make the streaming service the exclusive SVOD home for Adult Swim and Cartoon Network shows, as well as a select series from TNT and TBS. Under the multi-year deal, the first-ever licensing agreement between the two companies, Hulu gains rights to popular programming from Adult Swim and Cartoon Network. More» More News from B&C 'Lip Sync Battle' Renewed by Spike » BET Takes Comic Shot at Nielsen » Netflix Main Cause Of TV Ratings Drop » Around the Web 4 Factors That Are Holding Back Programmatic » Why So Many YouTube Nets Are Hosting Their Own NewFronts » David Letterman Goes Prime Time With a 90-Minute CBS Special » Calendar April 23 BET New York Evening For more details click here »

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