Advanced Advertising Returns to New York on March 11, 2015

Advanced Advertising Returns to New York on March 11, 2015 Come to the Roosevelt Hotel and join the industry to discuss the latest on programmatic, VOD, dynamic ad insertion, and more. Panel topics include: Programmatic TV: Is programmatic ready for prime time? How programmatic advertising modeling from the web world is poised to add more targeting to television, bringing buyers and sellers closer together and potentially transforming the marketplace. VOD Advertising: As VOD usage increases, TV companies see a potential source of ad revenue growth. With more distributors offering dynamic ad insertion, the industry is approaching the critical mass needed to interest advertisers. This panel will look at some of the innovative ways VOD advertising is being deployed and sold. Metrics: Are audience measurement systems keeping pace with new viewing patterns? Increasing viewing on tablets and other mobile devices is largely not counted in traditional ratings. And marketers are demanding information about audiences that go beyond standard demos. This panel will look at new approaches to counting and capturing all of the eyeballs that networks and distributors want to sell and advertisers want to buy. RESERVE YOUR SPOT! Click here to register today. For more details, visit multichannelevents.com/advancedAd/.

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