| Today's Top Stories | | #1 | Justice Department Seeks To Block Merger Of Cinema Ad Networks
| | | After filing a federal lawsuit to prevent National CineMedia from acquiring Screenvision, U.S. assistant attorney general Bill Baer said such a merger "is a bad deal for movie theaters, advertisers and consumers. This merger to monopoly is exactly the type of transaction antitrust laws were designed to prohibit." The combined company would supply ads to more than 34,000 of the nation's 39,000 movie-theater screens, according to CineMedia.
Why This Matters: The Cinema ad networks say they need to merge in order to effectively compete at scale for national advertising when selling against cable and online media. However, the government believes the merger will drive up the prices advertisers will have to pay to reach consumers via movie screens.
Two Takes: MediaPost | WSJ
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| | #2 | Samsung Restructures U.S. Marketing Team
| | | Todd Pendleton, chief marketing officer of the company's U.S. mobile business will now oversee creative content for mobile and Samsung's consumer electronics and home appliances business. Vince Hudson, who joined the company from P&G in March, will lead brand strategy, according to an Ad Age report. Samsung is also recruiting a separate executive to specifically handle all media planning. They will all report to Gregory Lee, president and CEO of One Samsung.
Why This Matters: In Samsung's third-quarter earnings report released last Thursday, its mobile division's operating profit declined 74%, leading some analysts to compare it to earlier slides by troubled mobile companies Blackberry and Nokia. Samsung plans to continue its heavy marketing presence but with a more unified brand perspective.
A Take: Ad Age
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| | #3 | Mobile Ad Firms Find Majority Of Location Data Is Not Accurate
| | | A report by Adweek finds that mobile advertising firm xAd throws out 80% of inventory from publishers because the location data isn't accurate. Mobile firm ThinkNear says only 34% of ad requests based on latitude and longitude data are accurate within 100 meters of a consumer's location. Says Jon Hook, head of mobile at MediaCom International, "[With] one of the big players in this space, we saw 85% of all impressions [in a campaign] served were not within the location that we specified. I'm not talking about minor discrepancies, these are significant discrepancies we are seeing."
Why This Matters: With numbers like this, marketers and agencies need to be questioning all targeted campaigns they're buying based on location data.
A Take: Adweek
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#4 Snapchat Mulls TV-Like Ads (Ad Age)
#5 Mullen, Mediahub Win $42M Patron Account (MediaPost)
#6 Forrester Says Digital Ad Spend Will Overtake TV In Two Years (Ad Age)
#7 Washington State Lottery Taps Cole & Weber United As Agency Of Record (MediaPost)
#8 Rocket Fuel Offers Free Ad Fraud Detection Tool (WSJ)
#9 TV Auto Ad Spending To Decline In 2015—Borrell Inc. (B&C)
#10 Bud Campaign Touts Throwback Wood Cases And Vintage Labels (Adweek)
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|  | • 73
Percentage of mobile device owners who plan to use them for holiday shopping, according to a survey by Toluna research for retail, a mobile platform that connects shoppers with local retailers.
– Reported by MediaPost
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| | MBPT Spotlight | Target To Sponsor Exclusive Webisodes Tied To CW's 'The Originals' Series
By John Consoli
Target will be the exclusive sponsor of a four-part webisode series that ties in with The CW second-year vampire drama The Originals.
The first episode is scheduled to appear on a special cobranded CWTV.com page on Nov. 10 in conjunction with that week's show.
The special Web series, titled The Originals: The Awakening Exclusively By Target, was put together by the writing staff of the TV series through a deal worked out between the retailer and The CW's senior VP of integrated marketing Barbra Robin.
The webisodes are centered on the youngest Originals vampire brother, Kol, and the episodes will give fans answers about his past and tie into the midseason finale of The Originals to air Dec. 8.
Target was an on-air and digital sponsor of The Originals during its freshman season, and the exclusive retail partner for regular episodes streamed across desktop, mobile and tablets. During the most recent upfront discussions, the retailer expressed interest in wanting to go beyond that by sponsoring a scripted Web series.
How did The CW make the deal come about? And how did both sides get past the idea of working Target into a series about 1,000-year-old vampires living in New Orleans?
For more, click HERE
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| | Fates & Fortunes | • PAUL BUCCIERI is joining A+E Networks as president of cable networks History and A&E. He is departing as chairman of the U.S. Group of ITV, whose studios produce series including Duck Dynasty and Pawn Stars for History. Buccieri will report to A+E Networks CEO Nancy Dubuc and is expected to begin his new role in early 2015. Buccieri joined ITV in 2007 as president and CEO of the U.S. Group. Prior to that he was president of programming, production and development at Twentieth Television.
• KENT REES was promoted to general manager at cable network Pivot. He was previously executive VP of marketing, scheduling and operations. Prior to Pivot, Rees was senior VP of marketing at IFC and also worked at Rainbow Media Holdings and VH1.
• MARIA CRISTINA MARRERO was promoted to the newly created role of group content chief at Meredith Hispanic Media. In this new role, she will expand her responsibilities to include serving as editor-in-chief of Ser Padres magazine, and will continue as editor-in-chief of Siempre Mujer magazine, a post she has held since 2008.
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| | What They're Watching | BROADCAST RATINGS
'Gotham' Up, 'Sleepy Hollow' Down for Fox
On a Monday night when most broadcast offerings were down, Fox's Gotham was that rare entry to post a ratings increase, finishing up 9% compared to last week. Sleepy Hollow, however, followed with a series low, down one-tenth of a point. Fox tied with CBS as the night's No. 2 broadcaster. NBC topped the night on the strength of The Voice, the night's top broadcast show, which was down 8%. The Blacklist was down one-tenth of a point. On CBS, 2 Broke Girls was down 8% from its season premiere last week. The Millers and NCIS: Los Angeles were both down one-tenth of a point for respective series lows. Scorpion was also down a tenth. ABC, its numbers inflated by NFL preemptions in Indianapolis, finished fourth. Dancing With the Stars was up 11% from last week. The network also aired special Countdown to the CMAs. The CW, helped by NFL preemptions in New York, had The Originals even with last week and Jane the Virgin up two-tenths of a point.
For more, click HERE
CABLE RATINGS
'The Walking Dead' Keeps Its Lead
AMC's The Walking Dead was Sunday night's top cable program, drawing a 7.6 rating with adults 18-49 (up from last week's 7.0) and 14.5 million viewers. Post-show The Talking Dead took second place, keeping 6 million viewers from its lead-in for a 3.0 in the demo. Nik Wallenda's tightrope walk across the Chicago skyline in Skyscraper Live roped in a 1.5 rating for Discovery with 5.8 million viewers tuning in. Bravo's The Real Housewives of New Jersey had a 1.0 rating and 2.3 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, November 3
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.3 | 12.0 | | FOX | GOTHAM | 2.4 | 6.5 | | ABC | DANCING WITH THE STARS | 2.0 | 12.9 | | CBS | 2 BROKE GIRLS (8)
THE MILLERS (8:30) | 2.2
1.6 | 8.0
6.8 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.5 | | CW | THE ORIGINALS | 0.6 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.5 | 11.7 | | CBS | SCORPION | 2.2 | 10.3 | | ABC | DANCING WITH THE STARS | 2.1 | 13.6 | | FOX | SLEEPY HOLLOW | 1.5 | 4.5 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.2 | 3.0 | | CW | JANE THE VIRGIN | 0.6 | 1.4 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE BLACKLIST | 2.4 | 9.2 | | CBS | NCIS: LOS ANGELES | 1.5 | 9.1 | | ABC | COUNTDOWN TO THE COUNTRY MUSIC AWARDS | 1.3 | 7.7 | | UNIVISION | LA MALQUERIDA
| 0.6 | 1.6 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Violence Is Golden For 'Sons of Anarchy' and FX
The seventh and final season of this highly rated FX drama series (10 p.m.) has averaged 4.5 million viewers and a 2.4 demo rating through its first 8 episodes, drawing almost the same size audience as both last season and season 5. Sons of Anarchy continues to consistently win Tuesday nights as the most-watched series on cable with the highest 18-49 demo rating. The upshot: This series has long pushed the envelope in terms of violence, but advertisers haven't been scared away, proving that if viewers watch consistently, marketers will follow.
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| • 'MasterChef Junior' Returns To Fox
Sixteen cooks age 8-13 will compete for a $100,000 grand prize on the second season of this Fox cooking series (8 p.m.) with Gordon Ramsay again hosting and serving as a judge. Last season's MasterChef Junior winner, Alexander Weiss, returns to the kitchen as a special guest in the premiere. The upshot: Last season, the series averaged 4 million viewers and a 1.4 18-49 demo rating on Friday nights at 8. Moving the show to Tuesday night could help it draw better.
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| • '19 Kids and Counting' Moves From Ratings Sickness to Health
Season 9 of the TLC reality show (9 p.m.) drew a record 4.4 million viewers and a 1.5 18-49 demo rating last week for the wedding episode of daughter Jill and her husband Derick Dillard. So far this season, which premiered in early September, the series is averaging 2.7 million viewers and a 1.0 demo number. The upshot: For a series that was on the verge of cancellation after season 7 when its viewership fell to about 1.4 million, it has made quite a resurgence over the past two years. It's now one of the most-watched programs on cable on Tuesday nights.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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