| Today's Top 3 Stories | | #1 | J.C. Penney Tries To One-Up Rivals With Even Earlier Thanksgiving
| | | We all know where this is heading, right? J.C. Penney said on Monday it would open its stores for Black Friday shopping at 5 p.m. on Thanksgiving Day, an hour earlier than its closest competitors Macy's, Kohl's and Sears, and three hours earlier than it did last year, in the latest upping of the ante in the holiday sales wars. (Fortune)
Why This Is Important: All's fair in war and Q4. The struggling chain was pummeled two years ago for waiting to open until Black Friday, and it's certainly not taking any chances now.
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| | #2 | Amazon Aims To Lure Prime Members With Unlimited Photo Storage
| | | Amazon is offering unlimited photo storage to its Prime subscribers, adding another carrot to lure consumers and lock them into its ever-expanding delivery and media service. (CNET)
Why This Is Important: The e-tailer is sticking with what it knows — acquiring and retaining Prime customers— by extending its unlimited photo-storage offer from the flopped Fire Phone.
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| | #3 | Skip Check-In; Latest Hotel Room Key Is Your Phone
| | | Hotels don't want guests to have to linger at the front desk — or even stop by at all. (SFGate.com)
Why This Is Important: Marriott trialed the feature in its U.S. hotels last year and is now rolling them out worldwide; other chains, including Hilton, Starwood and InterContinental Hotels Group, are getting on board by the end of the year.
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