| Today's Top Stories | | #1 | Sprint Begins Creative Agency Review
| | | The wireless company, which spent about $1.6 billion on U.S. advertising last year, has issued a request for proposals but it is unclear whether the review centers on broadcast TV only, or whether it involves all platforms, Ad Age reports. Figliulo & Partners currently handles broadcast creative and produced the TV ads for the company's offbeat "Framily" campaign, which was recently pulled. Other agencies on the roster include DigitasLBi and Leo Burnett.
Why This Matters: The patience of Masayoshi Son, CEO of Softbank, which became majority owner of Sprint in July 2013, may be wearing thin. Sprint trails AT&T and Verizon in sales but has lost 714,000 subscribers over the past year.
Two Takes: Ad Age | Adweek
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| | #2 | Kohl and Dreamworks To Market Teen Girls' Clothing Line
| | | The retailer developed the new line—S.o. R.a.d.—with AwesomenessTV, the Dreamworks animation unit, which wants to branch out into the merchandising business, The Wall Street Journal reports. To promote the clothing, AwesomenessTV developed a scripted video series featuring two of its stars that will highlight the clothing. Awesomeness TV has a network of YouTube channels with about 52 million subscribers. Kohl's will buy ads on the channels and Awesomeness will get royalties on Kohl's in-store sales of the clothing line.
Why This Matters: Will Setliff of Kohl's says the company's longtime TV-centric ad approach was not reaching the current generation of teens and that YouTube offers a more meaningful way to reach that audience.
A Take: WSJ
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| | #3 | Toyota Sponsors Premiere of 'People' Magazine's Live Web Show
| | | The automaker is the year-long presenting sponsor of the magazine's latest foray into digital video—a 20-minute daily show on People.com titled People Now, Ad Age reports. The show, hosted by Jeremy Parsons, is streamed live at 8:30 a.m. Monday through Friday and features celebrity guests. Toyota will be integrated into the show, including sponsoring the Toyota Pick of the Day, which highlights a song, book, movie or video.
Why This Matters: Magazines are trying to supplement sagging print advertising revenue by creating opportunities for marketers on the digital platform. Toyota says it's confident it's reaching "an engaged and excited targeted audience."
A Take: Ad Age
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#4 Latest Holiday Inn Express Campaign Is All-Digital (NYT)
#5 LinkedIn Gets Piece of New $30M Starwood Campaign (Adweek)
#6 American Apparel U.K. Ad Banned For Sexualizing Schoolgirls (Ad Age)
#7 Nieman Marcus, Old Navy Launch Sponsors Of Yahoo Style Digital Magazine (Adweek)
#8 Bud Uses Hyperlapse In Real Time At Made In America Festival (Digiday)
#9 Choice Hotels Taps McCann For Creative Business (Adweek)
#10 Publicis Acquires Design/Tech Consultancy Nurun (MediaPost)
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Percentage of U.S. digital marketing decision-makers who consider creating a personalized customer experience, across multiple digital touchpoints, one of their three major goals, according to a study by Forrester Consulting, commissioned by ExactTarget Marketing Cloud.
– Reported by eMarketer
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| | MBPT Spotlight | Facebook Tops Usage By Discovery Networks' Viewers When Talking About TV
By John Consoli
A survey conducted by Discovery Communications finds that more than half the viewers of its networks typically check social media sites while watching TV, and the first place a majority of them go to share their thoughts about TV is Facebook.
Discovery's Curiosity Lab conducted the survey of 455 viewers of one or more of the company's U.S. TV networks, who also own a mobile device. The participants were recruited through Discovery's Influencer Panel, and the information is contained in a report titled "Social Platform Preference and TV: What is the New Watercolor?"
Among the findings: While a majority of Discovery viewers choose Facebook first to comment about TV and the shows they are watching, the social space they reach out to is also very fragmented, with nearly one-third of viewers looking at platforms beyond Facebook, Twitter and Instagram for social interaction.
What are TV viewers doing on Facebook related to their TV viewing? The survey found that 48% of respondents select Facebook as the place they go to first to share their thoughts about TV programming with 44% looking at Facebook to see what other people are saying about the shows they are watching.
What does the survey say about viewers commenting about ads on social media? And what does it say about the growing popularity of time-shifted viewing?
For more, click HERE
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| | Fates & Fortunes | • GINA SANDERS was named to the newly created position of president, Condé Nast global development. She will work with the company's current and prospective global business partners to create new business opportunities. Sanders, a 26-year Condé Nast veteran was most president and chief executive officer of Fairchild Fashion Media, which was recently sold to Penske Media. She has also previously served as VP and publisher of Teen Vogue, and held the same posts at Gourmet and Details magazines.
• TODD GRANTHAM was named president and chief executive officer of DDB California. He succeeds Mike Harris who left the agency earlier this summer. Grantham previously spent 18 years at Goodby, Silverstein & Partners, where he was most recently director of new business development and an associate partner.
• CHRIS REITERMANN was promoted to chief executive officer at Ogilvy & Mather China. He succeeds Shenan Cheung who was named vice chairman of O&M China. Reitermann also will continue in his position as president of O&M Asia Pacific. He has been with the agency for 16 years.
• SCOTT REESE was named executive creative director in the Healthcare Industry Group at Rosetta. He succeeds Auge Reichenberg who left earlier to take a position at McCann HumanCare. Reese was previously CEO of social cognition research technology Wool.labs. Prior to that he held positions at Digitas and iXL/Scient/Razorfish.
• GREG GLENDAY was named chief revenue officer of online ad company Undertone. He is an 18-year veteran of Clear Channel Communications and most recently served as president of Clear Channel's Connections division.
• SUSAN LYNE was appointed to head up BBG Fund, a new unit within AOL that will be focused on investing in female-driven consumer Web startups. Lyne was most recently CEO of AOL's Brand Group. BBG stands for Built By Girls. Before joining AOL is 2013, Lyne was chairman of Gilt Groupe, and prior to that was president and CEO of Martha Stewart Living Omnimedia. She has also served as president of ABC Entertainment.
• J. PETER BAN has joined Simulmedia in the newly created position of senior VP of business operations. Ban was most recently senior VP and general manager of domestic network distribution at HBO. He also served as CEO of Epostmarks and has held positions at AOL and Time Warner.
• Seven executives have been assigned expanded sales roles at The Weather Channel. The move comes as part of an ad sales restructuring that will involve a more data- and technology-centered sales strategy. Senior VP ERIC HADLEY will now lead the combined domestic sales, sales strategy, solutions and ad sales marketing team across all platforms. VIKRAM SOMAYA, general manager, WeatherFX, will add oversight of all advertising products and technology to his purview. JEREMY STEINBERG, as senior VP, direct and automated sales, will oversee domestic ad sales across all screens. Senior VP D.J. REALI will now oversee all advertising agency partnerships. KAREN MARDEROSIAN, VP, regional manager, Detroit ad sales, will now take an expanded role and oversee the company's mid-market sales team, which helps small- to medium-sized businesses leverage Weather's location-based and weather-triggered ad offered. SEAN KEARNEY was promoted to VP, ad sales, Chicago. He was previously an ad director in Chicago. And DAN OWEN was promoted to VP, ad sales West Coast. In a separate move, CURT HECHT, chief global revenue officer for The Weather Channel has expanded his role to include global business development. |
| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Dips to Series Low
America's Got Talent slipped to a series low in live-plus-same-day ratings Tuesday night. The NBC competition show, down 14% from last Tuesday, still finished as the night's top broadcast offering. Its lead-in, Food Fighters, stayed even with last week. NBC was the evening's top broadcaster. ABC aired the special The Story of Frozen: Making a Disney Animated Classic and Extreme Weight Loss, which was down 20% from its last original airing on Aug. 19. CBS, Fox and the CW all aired reruns.
For more, click HERE
CABLE RATINGS
Kardashians Take Top Spot
No one could keep up with the Kardashians as their E! reality show was the top cable program Sunday night, scoring a 1.5 rating with adults 18-49 and 2.8 million viewers. ESPN's NASCAR Sprint Cup broadcast followed, racing to a 1.3 in the demo and 5.2 million viewers. The Strain on FX rounded out the top three with a 0.9 rating and 1.9 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, September 2
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS (R) | 1.3 | 10.3 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.4 | | ABC | THE STORY OF FROZEN | 1.1 | 4.7 | | NBC | FOOD FIGHTERS | 1.1 | 4.5 | | FOX | MASTERCHEF (R) | 0.8 | 2.1 | | CW | ARROW (R) | 0.2 | 0.7 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 1.8 | 8.8 | | CBS | NCIS (R) | 1.5 | 10.5 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.2 | 3.1 | | ABC | EXTREME WEIGHT LOSS | 0.8 | 2.7 | | FOX | NEW GIRL (R) (9)
THE MINDY PRJECT
(R) (9:30) | 0.5
0.6
| 1.1
1.2
| | CW | SUPERNATURAL (R) | 0.2 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 1.7 | 9.0 | | CBS | NCIS: LOS ANGELES (R) | 1.1 | 7.4 | | UNIVISION | LA MALQUERIDA
| 0.9 | 2.3 | | ABC | EXTREME WEIGHT LOSS | 0.8 | 2.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • So You Think You Can Watch the Fox Dance Finale?
The 11th season of Fox's summer competition series So You Think You Can Dance will conclude at 8 p.m., with the winner getting $250,000, the offer of a role in the Broadway musical On The Town and a big spot in the live tour, featuring the top 10 contestants from this season, which kicks off Oct. 1. Enrique Iglesias and Sean Paul will perform. The upshot: The Fox summer staple is limping to the finish, with last week's semifinal show reaching 3.7 million viewers. SYTYCD has averaged 3.5 million over the past five weeks (after averaging 4 million for most of the summer). However, it has averaged a 1.1 in the 18-49 demo, which is not bad for summer.
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| • 'Extant' Fading A Bit On CBS
The network's much-hyped freshman summer sci-fi drama Extant (9 p.m.), starring Halle Berry, continues to leak viewers. Its mid-July premiere drew 9.6 million and a 1.6 in the demo. Last week it averaged 5.6 million and a 1.0. The series concludes Sept. 17. The upshot: Based on its numbers, Extant is still a summer success, but the series could take a major Under the Dome-like hit if CBS brings it back for season 2. Dome averaged 11.8 million viewers last summer and this summer is averaging 7.5 million. And Extant didn't earn anywhere near the raves Dome did in season 1.
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| • History's Treasure: 'American Pickers' Keeps Rolling
This hit History channel reality series (9 p.m.) has slowed a bit but continues to pull in viewers during season 6. This week, the guys go picking for treasures throughout the state of Virginia. The series is averaging about 3.2 million viewers and a 0.7 18-49 demo rating, after starting out in the spring pulling in about 3.5 million and a 0.8. The upshot: American Pickers remains one of the most watched series on cable and has a mighty consistent audience level, even though it airs with first-run episodes almost continuously throughout the year.
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