| Today's Top Stories | | #1 | Twitter Changes Pricing Model For Advertisers, Offers More Options
| | | The social media platform introduced "objective-based campaigns" which allows marketers to choose if they want to pay on engagements to get new followers, conversions to an outside website, app-installs or user email addresses. They can also create a custom campaign using a prior Promoted Tweets model. Twitter ad product manager Christine Lee says the new options are designed to help marketers drive the highest possible ROI from their ads.
Why This Matters: Prices for the ads will increase, but that can be balanced out if advertisers get more value. However, the burden is going to be on Twitter to be able to quantify exactly what each advertiser is getting for its money.
A Take: Ad Age | MediaPost | WSJ
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| | #2 | Unilever Integrates Brands Into Relaunch Of MTV's 'House of Style'
| | | The series that originally aired from 1989 through 2000, hosted by assorted supermodels, and also had a one-year stint online in 2012, is being rebooted as an eight-episode Web series hosted by rapper Iggy Azalea and singer Rita Ora. Interspersed throughout the season will be product integrations from Unilever's Caress, Degree Women and TRESemme brands, Adweek reports. It will also be worked into MTV's Video Music Awards telecast.
Why This Matters: Adweek described the revival as a "multiplatform native ad." Gail Tifford of Unilever North America says it will help customize "meaningful brand experiences" for millennials.
A Take: Adweek
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| | #3 | Marketers Get Most 'Elite' 'GQ' Readers To Promote Their Brands
| | | Advertisers who spend at least $100,000 with the magazine will get access to 57 of the magazine's readers who will help tout a brand across print and digital via blogs and other social media, Ad Age reports. Among the "GQ57" are Blake Scott, a style blogger with more than 100,000 followers on Instagram; Tyler Stewart, who oversee "I Wear Cool Socks" on Tumblr; and Sabir M. Peete of the blog "Men's Style Pro." The $100,000 in ad spending can be either in print or on digital. The participating readers get some GQ gifts.
Why This Matters: Spending on magazine ads continues to decline, so GQ parent Condé Nast is testing the waters to see if this might help draw some more dollars into the fold.
A Take: Ad Age
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#4 Marketing Tech Company Nami Launches Media-Buying Division (MediaPost)
#5 Post-Sterling Scandal, L.A. Clippers Launch Agency Review (Ad Age)
#6 TV Execs Try To Put Positive Spin On Tough Ad Market (B&C)
#7 $152M Already Spent On Federal Elections By Advocacy Groups (Ad Age)
#8 TubeMogul Study: Digital Ad Viewability Drives Recall, Purchase Intent (MediaPost)
#9 AutoTrader.com, True Car Neck and Neck in 2014 TV Spending (WSJ)
#10 How Kimberley-Clark Made Peace With Greenpeace (Ad Age)
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Percentage of primetime ad inventory CBS broadcast network sold in this year's upfront, according to CBS Corp. president and CEO Leslie Moonves. That percentage is down from the 78%-79% the network sold in last year's upfront, but Moonves says it gives the network more to sell in scatter where prices in 10 of the last 11 years have been higher than in the upfront.
– Reported by Broadcasting & Cable
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| | MBPT Spotlight | SheSpeaks Study Offers Marketers Insight Into Different Demos Of Women
By John Consoli
Women across the millennial, generation X and baby boomer demo groups certainly have their clear differences but they also have some surprising similarities in areas such as communication preferences, social media habits, shopping behavior and technology, and a new study by SheSpeaks offers marketers some valuable insight in those areas.
SheSpeaks is an engagement platform that connects female influencers to brands that enables marketers to create more compelling, targeted content. It lists among its clients companies such as P&G, Citibank and L'Oreal.
This latest study was conducted nationally via an online survey of 3,300 U.S. women within the millennial, generation X and baby boomer demos. Aliza Freud, founder and CEO of SheSpeaks, says, "Given how many brands have products that target across these generational groups, we thought it was important to share these new insights. Our hope is that brands can use these finding to build successful marketing and content programs, as well as to create efficiencies across media and communications efforts."
Overall, the study finds that the generational divide may not be so wide after all. But there are some distinct differences mixed in with the similarities.
For instance, within the area of communications—29% of millennial women are most likely to use their mobile phones to do personal email vs. only 7% of boomer women; and 79% of boomers are most likely to use their desktops/laptops for personal email, compared to 61% of millennials.
How do the numbers shift between demos in terms of video chatting, texting and talking on the phone? And what did women of all three demos cite as a primary influence in purchasing a product?
For more, click HERE
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| | What They're Watching | BROADCAST RATINGS
'Big Brother' Leads in Football-Inflated Early Numbers
CBS' Big Brother's numbers were inflated by NFL preseason football, finishing as the night's top broadcast show. Overnight numbers for the Big Four networks were affected by local football broadcasts. CBS topped all broadcasters. NBC came in second, airing comedies Welcome to Sweden and Working the Engels as well as Last Comic Standing. ABC and Fox tied for third. ABC aired new episodes of The Quest, NY Med and Rookie Blue. Fox aired a new episode of Gang Related. The CW had reruns.
For more, click HERE
CABLE RATINGS
Four Of a Kind In Wednesday Night Win
Four programs pulled a top 1.2 demo rating Wednesday night. A&E's Duck Dynasty led with 3.4 million viewers, followed by TBS' 10 p.m. airing of The Big Bang Theory with 2.8 million viewers. The Family Guy hour on Adult Swim came after with 2.7 and 2.6 million viewers for the 11:30 p.m. and 11 p.m. episodes, respectively.
For more, click HERE
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| Overnight Ratings: Thursday, August 7
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | THE BIG BANG THEORY
(R) (8)
MOM (R) (8:30) | 2.3
2.0 | 8.8
7.4 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.3 | | NBC | HOLLYWOOD GAME NIGHT (R) | 1.0 | 4.4 | | FOX | SLEEPY HOLLOW (R) | 0.8 | 2.7 | | ABC | THE QUEST | 0.7 | 2.7 | | CW | THE VAMPIRE DIARIES (R) | 0.3 | 0.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.7 | 8.0 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.5 | 3.8 | | ABC | ROOKIE BLUE | 0.9 | 4.8 | | FOX | GANG RELATED | 0.9 | 3.1 | | NBC | WELCOME TO SWEDEN (9)
WORKING THE ENGLES (9:30) | 0.8
0.8
| 3.3
2.9
| | CW | THE ORIGINALS | 0.3 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | ELEMENTARY (R) | 1.3 | 5.4 | | NBC | LAST COMIC STANDING | 1.2 | 3.9 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.2 | 3.2 | | ABC | NY MED | 1.0 | 5.6 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • Teens Get To Choose On Fox
Teen Choice 2014, which honors the hottest teen icons in television, music, film, sports, fashion, comedy and on the Web, will once again air on Fox on Sunday night at 8 p.m. live from the Shrine Auditorium in Los Angeles. Tyler Posey of MTV's Teen Wolf and Sarah Hyland of Modern Family will cohost the two-hour show. Several new categories have been added this year for social media and the Web. Demi Lovato, Cher Lloyd, Rita Ora, Jason Derulo and Rixton will be among those performing. Making appearances will be Taylor Swift, Ariana Grande, Hillary Duff, Megan Fox, Kevin Hart, Kendall Jenner, Kim Kardashian, Lea Michele, Cody Simpson and Zendaya, among others. Candies and Olay are among the official sponsors of the show. The upshot: The awards continue to be held during the summer when the primary audience of teens are vacationing and not watching TV. Last year, viewership averaged 2.6 million, down from 3 million in 2012. It was the fifth straight time viewership in the annual show declined. Its 18-49 demo rating also dropped last year to 0.8 from 1.0. It would be smarter to move the telecast forward a month when teens are back to school.
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| • Kardashians Still Have A Big Following . . .
Now in its ninth season, the E! network reality series Keeping Up With the Kardashians is still drawing a solid mass viewing audience on Sunday nights at 9. Season 9 began way back on January 19 and the premiere episode drew 2.6 million. Through the first 16 episodes of the season, the series has averaged 2.3 million viewers and a 1.2 18-49 demo rating. The demo number is one of the highest on Sunday night cable. This season has followed the breakup of Khloe and Lamar and the disintegration of the marriage of matriarch Kris and her husband Bruce Jenner. The upshot: Despite all media reports that the general public is tiring of the Kardashians, the E! viewership of this series shows that there is still a loyal following that likes to tune in each week to get their fix.
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| • . . . But Mountain Men Have A Bigger One
History Channel's reality series Mountain Men has been averaging about 3 million viewers and a 0.8 18-49 demo rating since returning for its third season in early June. The Sunday night at 9 p.m. series follows six "mountain men" living in Alaska, North Carolina, Montana, Maine and New Mexico, who are carving out their lives in untamed areas, battling extreme cold weather and predator animals in the remote wilderness areas in each of their states. Each mountain man has his own story and own set of obstacles to overcome. The upshot: While the Kardashian audience is primarily female, it's no surprise that this series has a predominantly male viewership. But History is known for wilderness series such as this and it fits right into the same mold as Ax Men, Swamp People, The Legend of Shelby The Swamp Man and Outback Hunters.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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