| Today's Top Stories | | #1 | Jell-O, Chobani Move Into Sports Marketing With School Brand Packaging
| | | Sports marketing sponsorship brokers are trying to lure more consumer packaged goods companies to campuses so Kraft's Jell-O brand is producing university-branded packaging such as mascot-shaped molds to entice students to make purchases, Ad Age reports. Jell-O experimented with four universities last year, but has added 16 more this year. Local radio ads and in-stadium signage are used as promotion. Chobani's deal with 17 universities includes special packaging and free samples given away at home football and basketball games.
Why This Matters: The packaged good category has not been a major one in sponsoring college sports but early results are promising. During Jell-O's experimental stage, Amazon sold out its allotment of 20,000 molds in less than a week so the brand decided to add more universities to the mix.
A Take: Ad Age
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| | #2 | Google Pushing Product Listing Ads to Shopping Service
| | | Until now, advertisers have managed their Product Listing Ads through AdWords and by using their Google Merchant Center account, but Google is now forcing all PLA advertisers to set up product feeds through Google Shopping by the end of August, eMarketer reports.
Why This Matters: Google is portraying the move as a positive one for marketers. The feeds through Google Shopping will be better integrated with Ad Words, giving marketers greater insight into overall search performance. Marketers will be able to see results for individual products whereas before, they could only see broad category data.
A Take: eMarketer
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| | #3 | 'New York Times' Runs Two Full-Page Ads From Marijuana Groups
| | | An ad on Saturday from GrassIsNotGreener.com called attention to the dangers of legalizing marijuana. Then on Sunday, The New York Times published an ad from marijuana resource site Leafly, which congratulated New Yorkers on the adoption of a law that allows medical marijuana usage. A week ago, the Times' editorial board called on the U.S. government to repeal its prohibition of marijuana.
Why This Matters: "It's history in the making," Nathan Peterson, Leafly's marketing director, told Ad Age. "A cannabis company running an ad in The New York Times was unimaginable a few years ago and another sign that the Berlin Wall of prohibition is coming down."
Three Takes: Ad Age | WSJ | Digiday
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#4 Media Companies Switching Agencies For Fresh Perspectives (Ad Age)
#5 Instagram Gaining On Facebook In Brand Activity By Marketers (Adweek)
#6 Ohio Lottery Spending $4.3 Million To Tout Scratch-Off Games (NYT)
#7 Publicis Worldwide Acquires Stake In Creative Agency Arcade (MediaPost)
#8 Experiential Marketing Agency GPJ Launches Sports Marketing Unit (MediaPost)
#9 How Snapchat Is Selling Itself To Marketers (Digiday)
#10 FTC Flags Problems With Mobile Shopping Apps' Privacy Disclosures (MediaPost)
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Percentage of total new car sales purchased by millennials (Gen Y) this year, according to a new study from J.D. Power. It's the first time Gen Y car sales have exceeded Gen X, which totals 24% this year. Baby Boomers are still the largest group of new car buyers, making up 38% of total sales.
– Reported by CarBuzz
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| | MBPT Spotlight | Scanzoni: Cable May Rise Despite Weak Upfront—Top media buyer does not see digital video as a substitute for television yet among marketers
By Jon Lafayette
Despite a disappointing upfront, cable networks might still see ad revenue growth in the 2014-15 season.
Rino Scanzoni, who as chief investment officer of ad giant GroupM, oversees nearly a quarter of all TV buying, says he expects ad spending to increase 3% to 4%. That would be less than in recent years, but better than the estimated 5% drop in upfront commitments. Broadcast spending, also down in the upfront, is likely to finish the year lower, he adds.
In this year's upfront, "the volume levels weren't as strong as the vendors would have liked, so they had to probably do some recalibration, which took a little bit longer, but I think we're all in a good place now," Scanzoni says. Scanzoni is optimistic the commitments made in the upfront, known as "holds," will turn into orders before the season starts. "Hopefully, everything will stay on the table and there won't be too much breakage going into the fourth quarter." He also notes that it's important to look beyond the upfront and focus on the buying and selling activity that goes on all year.
What percentage of clients' media plan does Scanzoni see still going to TV? And why did he decide to take a risk by taking the lead on C7 metric pricing?
For more, click HERE (sub required)
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| | Fates & Fortunes | • KATIE LANEGRAN has joined El Rey Network as VP, public relations. She was previously VP, public relations for SundanceTV (formerly Sundance Channel), where she spent 15 years in assorted positions. CHAD BLANKENSHIP was promoted to senior VP, marketing and communications at El Rey. He was previously VP, marketing. Blankenship will oversee all consumer and trade marketing, promotions, social media initiatives, public relations and El Rey's Austin-based creative teams. He joined El Rey in 2013 from ESPN.
• BETH VINER was named CEO of Interbrand's New York and San Francisco offices. She succeeds Josh Feldmeth, who was recently named CEO of Interbrand North America. Viner joins the brand consultancy from IDEO, an innovation and design company, where she spent eight years and was most recently managing director of its New York office, as well as an associate partner.
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| | What They're Watching | BROADCAST RATINGS
NBC Dominates With Bills-Giants Preseason Game
The preseason NFL matchup between the Buffalo Bills and the New York Giants lifted NBC over all other broadcasters Sunday night. The network also broadcast Wrestlemania 30. Big Brother on CBS was down 14% from last week. Unforgettable and Reckless were even with last week. ABC's Wipeout returned to its 8 p.m. time slot after following last week's two-hour episode at 7 p.m. and Rising Star was even with last week. Fox aired reruns.
For more, click HERE
CABLE RATINGS
'Family Guy' Wins Thursday Night
Family Guy on Adult Swim led the night once again. The 11:30 p.m. episode came in No. 1 with a 1.4 rating in adults 18-49 and 3 million viewers. Both TBS' The Big Bang Theory airing at 10 p.m. and the 11 p.m. Adult Swim Family Guy showing had a 1.2 rating in the demo, pulling 3 million and 2.7 million viewers, respectively. Love & Hip Hop: Atlanta on VH1 followed as the top original cable program of the night with a 1.1 rating and 2.2 million viewers.
For more, click HERE
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| Overnight Ratings: Sunday, August 3
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | WRESTLEMANIA 30 | 1.2 | 3.9 | | CBS | 60 MINUTES | 1.0 | 7.8 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 1.0 | 4.8 | | FOX | AMERICAN DAD (R) (7)
BOB'S BURGERS
(R) (7:30) | 0.5
0.6
| 1.3
1.4
| | UNIVISION | AQUÌ Y AHORA
| 0.5 | 1.4 |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 2.8 | 9.0 | | CBS | BIG BROTHER | 1.9 | 6.7 | | FOX | THE SIMPSONS (R) (8)
THE SIMPSONS (R) (8:30) | 1.1
1.2 | 2.3
2.4 | | ABC | WIPEOUT | 0.9 | 3.6 | | UNIVISION | BAILANDO POR UN SUEÑO
| 0.6 | 1.9 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 2.7 | 8.0 | | FOX | FAMILY GUY (R) (9)
AMERICAN DAD (R) (9:30) | 1.2
1.0 | 2.5
2.1 | | CBS | UNFORGETTABLE | 1.0 | 5.8 | | ABC | RISING STAR | 0.8 | 3.2 | | UNIVISION | BAILANDO POR UN SUEÑO
| 0.8 | 2.2 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 2.1 | 5.8 | | ABC | RISING STAR | 1.0 | 3.8 | | UNIVISION | SAL Y PIMIENTA
| 0.7 | 1.9 | | CBS | RECKLESS | 0.6 | 4.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Familiar Faces Seek A Second Chance At Love On ABC
Twenty-five former contestants from ABC's reality series' The Bachelor and The Bachelorette (12 men and 13 women) who left those shows "with broken hearts," as the network describes them, return in a new seven-week series with each trying to find a new chance at romance. The premiere of Bachelor in Paradise on Monday night at 8 p.m. begins with 8 women and 6 men and each week after that, two cast members will be eliminated and two new ones will join the cast. Bachelor host Chris Harrison is around for this series as well. "Paradise" in this case is Tulum, Mexico. The upshot: This series is very similar to Bachelor Pad, which ABC aired from 2010-12 before canceling it. That one did okay for summer, averaging about 4.5 million viewers and a 1.2 18-49 demo rating in its final season. Expect similar viewership for this one as fans of The Bachelor and The Bachelorette tune in to see some old favorites.
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| • FX Hopes Dynamic Duo Makes 'Partners' Work
Kelsey Grammer is an elitist lawyer who has just been fired from his father's firm. Martin Lawrence is a community activist lawyer who is going through a divorce. The unlikely pair make up the title characters in the new FX comedy Partners, which premieres Monday night at 9. Grammer's character, Allen Braddock, makes big bucks by taking on high-profile cases, using legal loopholes and skirting ethics to win cases. Lawrence's character, Marcus Jackson, is out to defend the rights of common folks, with much of his work done pro bono or for whatever clients wish to pay him—baked goods, for example. The upshot: Grammer, well known to audiences from his roles on Cheers and Frasier, more than likely still has a sizable TV following, while Lawrence is known more for his movie comedy roles. Joined together, they should pull in a decent audience for FX, particularly for the premiere. After that, it's up to the writers.
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| • Jersey Girl Heads South
Bravo's latest reality series Jersey Belle, premiering at 10 p.m. on Monday night, follows outspoken New Jersey entertainment publicist Jaime Primak Sullivan, as she adapts to life in an upscale Alabama suburban community. In her PR career in New Jersey and Los Angeles, Primak Sullivan promoted events for Jamie Foxx, Travis Barker and Tony Hawk. Then she fell in love with state lobbyist Michael Sullivan and moved to his hometown of Mountain Brook, Alabama. As the series begins, she has bonded with a small group of women but is still struggling to fit into the local scene. There is the soap opera element of the series where her friends struggle to cope with life and relationships. Meanwhile, Jaime, who is raising three kids under six with her hubby, is expanding her business into movie production. The upshot: While Jersey Belle focuses on the age-old topic of the differences between living up North vs. down South, Primak Sullivan says in an interview that, "The show is not about making fun of the South. What is funny is that I live in the most sophisticated and appropriate area in the South, and I am hardly sophisticated and never appropriate." If her attitude and the situations appeal to viewers, it'll make the kind of ratings noise any PR pro would love.
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