| Today's Top Stories | | #1 | Twitter Launches Agency Ad Training Program
| | | The social media platform is calling it "Flight School" with the goal of familiarizing agencies and their clients with all Twitter's available services and features, Ad Age reports. Twitter has introduced nine products during second quarter, added new ad formats in August and unveiled timeline tweaks. It tested the program with Starcom MediaVest Group, Omnicom Group and GroupM's MEC, along with a dozen smaller agencies. It is encouraging entire agency staffs to sign up for the training, not just social or media teams.
Why This Matters: Twitter is actually late to the game, with social media rivals Facebook and Google, as well as BuzzFeed already having launched similar tutorials for agencies.
A Take: Ad Age
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| | #2 | Nike Marketing Ploy Gets Tennis Shoe Brand Major Free TV Exposure
| | | Michael Jordan's appearance at Roger Federer's U.S. Open tennis match on Tuesday was a product placement coup for Nike, The Wall Street Journal reports. During the match, televised on ESPN, Federer wore his new limited edition tennis shoes, NikeCourt Zoom Vapor AJ3's, which feature Nike Air Jordan styling and logos. During the match the cameras focused on Jordan sitting in the stands and after the match, ESPN announcers interviewed Federer and Jordan.
Why This Matters: An ESPN spokesperson said the network's interview was not part of a sponsorship or ad buy by Nike. Regardless, the marketing move by Nike sure seemed to work: The tennis shoe went on sale the next morning at the Nike Lab store in Manhattan, and sold out within an hour.
A Take: WSJ
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| | #3 | Oscar-Nominated Director Brings Unique Look to Wieden's Gap Spots
| | | Director David Fincher (Fight Club, House of Cards, The Girl with the Dragon Tattoo) will produce a series of black and white spots as part of the new Gap campaign titled "Dress Normal" which targets millennials. The campaign also has print, outdoor, mobile, online, social and in-store elements and is the first done for The Gap by global agency Wieden + Kennedy.
Why This Matters: The commercials are unconventional and Gap global chief marketing officer Seth Farbman tells Ad Age he wanted it that way. "There's always an anxiety in Fincher's work. What I wanted . . . was a positive anxiety. We wanted to make it more challenging than what people think of as a Gap commercial."
A Take: Ad Age | Adweek
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#4 Minneapolis-based Solve Added To Porsche Agency Roster (Adweek)
#5 Residents' Backlash Puts Planned Bud Light Town Takeover In Jeopardy (Ad Age)
#6 Instagram's Hyperlapse Draws Slew Of Marketers On First Day (Digiday)
#7 Bauer Media U.S. Starts Up Digital Unit (MediaPost)
#8 Urban Outfitters Losing Sales And Mojo (Adweek)
#9 Out-of-Home Advertising Grows For 17th Straight Quarter (Media Life)
#10 Study: Online Buying? Americans Prefer To Browse (MediaPost)
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|  | • 23.8
Percentage increase in worldwide smartphone shipments in 2014, according to research company IDC. That is up from a projected 19.3% increase in February and a 23.1% projected increase in May.
– Reported by MediaPost
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| | MBPT Spotlight | Numbers Game: Behind Consumers' Desire For Connected TV
By Cheryl Brink, Scripps Network, and Laura Cowan, MEC
Most people looking for a new device for watching video want a big screen TV, and they want one that allows them to stream content—or at least that is what is strongly suggested by findings of a qualitative study conducted for the Council for Research Excellence (CRE) by GfK.
Smart TVs were selected by the majority of households participating in the study, which was an acceleration ethnography designed to help determine consumers' likely future video-device purchases.
We conducted the acceleration ethnography among 50 households in the Chicago area, which were tracked over a 15-week period from November 2013 to April 2014. We monitored members' online and in-store purchases via self-reported behavior and usage surveys, and follow-up questions based on incoming data.
We found that the dominant consideration driving video-device purchase and usage decisions was content, and that consumers demand devices that can stream content—to enable time-shifting or binge-watching, for example. All participating households, regardless of demographic or technographic differences, sought ways to stream content, while some sought to "cast" content from one device to another.
Over-the-top streaming devices (such as a Roku box or Google Chromecast device) were the second most purchased items behind Smart TVs in our acceleration study, and were typically bought in addition to other products such as smart TVs. Tablets were purchased by a minority of the households.
When TV sets with OTT access were introduced into a household, they became the most-used device for video, generating increased group viewing. The TV set, whether "smart" or connected to a streaming device, remained the dominant video-viewing device, although other devices were often present in the same room.
What other findings did the study show about factors that affect viewership? And beyond the idea of binge-viewing, what led to the study's finding of what creates "hyper viewing" among consumers?
For more, click HERE
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| | Fates & Fortunes | • GREG SMITH was appointed VP, sales for Cumulus Media's Detroit radio stations WDVD and WDRQ. He was most recently with Greater Media Detroit and prior to that held sales positions at CBS Radio in Detroit. He began his career in sales at WDVD nearly 20 years ago.
• PAUL ROEBUCK was named executive VP, worldwide senior business director at BBDO, where he will oversee the Johnson & Johnson consumer business account. Roebuck will be based in New York. He was most recently CEO of Singapore and Malaysia for Saatchi & Saatchi, but prior to that was CEO at BBDO Guerrero/Proximity in the Philippines.
• JONATHAN HUNT is joining Vox Media as global VP for marketing and partnerships. This comes according to an Adweek report. Hunt was most recently director of global marketing at Vice Media.
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| | What They're Watching | BROADCAST RATINGS
'CBS Wins as 'Extant' Grows, 'Big Brother' Tops Night
CBS led the broadcasters on Wednesday night. Big Brother led all shows, staying even with last week. Extant rose 10%. NBC took second. America's Got Talent fell 5% to a series low, while Taxi Brooklyn remained at last week's low. ABC was in third, airing the finale of Motive, which rose 13%. Fox's So You Think You Can Dance rose 22%, as the network took fourth. The CW rounded out the evening with Penn & Teller: Fool Us, which was even with last week's airing.
For more, click HERE
CABLE RATINGS
Off-Net Comedy Leads Tuesday Night
The summer finale of Pretty Little Liars on ABC Family was the top original cable program Tuesday night, pulling a 1.0 rating with adults 18-49 and 2.3 million viewers. Comedy Central's Tosh.0 returned to continue its sixth season with a 1.0 rating in the demo as well and 1.7 million viewers. Tyrant, which has not been renewed by FX yet, ended its freshman season at a 0.5 rating in the demo with a viewership of 1.5 million.
For more, click HERE
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| | Overnight Ratings: Wednesday, August 27 |
| 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.3 | 6.8 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.2 | 3.1 | | FOX | SO YOU THINK YOU CAN DANCE | 1.1 | 3.6 | | NBC | AMERICA'S GOT TALENT (R) | 1.0 | 5.5 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS
(R) (8:30) | 1.0
1.0
| 4.1
3.8
| | CW | PENN & TELLER: FOOL US | 0.5 | 1.7 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 1.8 | 9.3 | | ABC | MODERN FAMILY (R) (9)
MODERN FAMILY
(R) (9:30) | 1.4
1.5
| 4.5
4.4
| | CBS | EXTANT | 1.1 | 5.8 | | FOX | SO YOU THINK YOU CAN DANCE | 1.1 | 3.6 | | UNIVISION | HASTA EL FIN FEL MUNDO
| 1.1 | 3.0 | | CW | THE 100 (R) | 0.2 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | EXTANT | 1.0 | 5.6 | | ABC | MOTIVE | 0.9 | 3.7 | | UNIVISION | LA MALQUERIDA
| 0.9 | 2.3 | | NBC | TAXI BROOKLYN | 0.8 | 5.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Black Jesus' Earns Protests and Viewership
The first-year scripted comedy from The Boondocks creator Aaron McGruder is averaging 1.9 million viewers and a 0.9 18-49 demo rating in its three weeks so far. The series, airing at 11 p.m., follows a black man living in Compton, Calif., who believes he might be Jesus, and performs good deeds around the neighborhood. The upshot: The late-night series is drawing protests from religious groups—and some big numbers. It is among the top original cable series in the demo on Thursday nights. |
| • 'Project Runway' Holding Up In Season 13
The Heidi Klum-hosted fashion competition series continues to pull in around 2 million viewers and an 18-49 demo rating of 0.6, down slightly from its season 12 numbers. The most recent episode drew 2.4 million and a 0.7. The upshot: While viewership has been dwindling somewhat, Project Runway is doing none too shabby for a cable series in season 13. |
| • It's a Wild (Ad) World on ABC
ABC is airing a one-hour special at 10 titled The World's Wildest Commercials, hosted by Chris Parnell (Suburgatory, SNL). The program will include a top 20 countdown and other commercials from various foreign countries. The upshot: This is a summertime filler for ABC, which also airs the similarly formatted America's Funniest Home Videos during the regular broadcast TV season. That series last season averaged 6.1 million viewers and a 1.3 18-49 demo rating. In all likelihood, this special will draw closer to 4 million. |
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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