Celebrating Ten Years, Synergy Rebrands for the Future

Today's Top Business Story - 08.06.14 Celebrating Ten Years, Synergy Rebrands for the Future By Kirsten Nelson Ten years ago, when Todd Spell set out to launch his own company, he named it "Synergy AV." To mark its 10th anniversary, the company has rebranded to Synergy CT, to boldly proclaim its focus on Communication Technology. Read full story » Feature of the Day Using Customer Service to Manage Failure (or How to Avoid Comcast's Mistakes) By John Greene A few weeks ago a recording of a horrible Comcast customer service call went viral. This call made me think about customer service failure in our own industry. Customer service is only effective if the conversation between customer and company is a two-way dialogue, not a one-way scripted set of responses, and if the company is able to acknowledge its own failings in the process. Read full story » The Nine Meet Kelly Perkins, The Cool Factor By Kirsten Nelson A founding board member of Women in AV (WAVE), Kelly Perkins raised the cool factor of AV marketing while at Vaddio and now she's bringing it to AVI Systems. Read full story » Quote of the Day "AV is such a niche industry, and it boggles my mind, because people use AV every day. It's amazing to me that there aren't more young people in this industry." --Kelly Perkins, Marketing and Communications Manager, AVI Systems Today's Business News Almo Names Steve Rosenheim Lead of Content Creation Almo Professional A/V has hired Steve Rosenheim, CTS, DSCE as business development manager with an exclusive focus on the distributor's new content creation services. Read full story » Bosch Security Hires Wiser as President of Sales, North America Brian Wiser has been named president of sales, North America for Bosch Security Systems. In this position, he will lead the sales, support, training, customer service, and marketing organizations in North America. Read full story » Natalie Williams Cappello Rejoins Contemporary Research Natalie Williams Cappello has been appointed vice president engineering for Contemporary Research, maker of products for the professional audio-visual industry, according to company president Scott Hetzler. Williams Cappello had served as VP engineering and operations from 2011 to 2013. Read full story » Survey of the Week Where do you currently see the most demand for interactive digital signage?

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